Smiggle's Advent Countdown Contains 25 Days of Stationery Gifts
Laura McQuarrie — December 1, 2015 — Life-Stages
References: smiggle.au & dailymail
As an alternative to a sugary advent countdown, Smiggle developed a festive Christmas calendar that's filled with a new stationery gift each day. This includes an assortment of erasers, toys, pens, as well as the chance to find a grand golden ticket that can be redeemed for a $500 shopping spree at Smiggle.
The creative Christmas advent calendar is a perfect alternative for parents who are seeking a chocolate-free countdown for kids. As well as providing a treat each day, each of the supplies inside will be useful long after the end of the holiday season.
Creative advent countdowns like these are becoming a popular way for retailers of all kinds to get in on the spirit of the holiday season.
The creative Christmas advent calendar is a perfect alternative for parents who are seeking a chocolate-free countdown for kids. As well as providing a treat each day, each of the supplies inside will be useful long after the end of the holiday season.
Creative advent countdowns like these are becoming a popular way for retailers of all kinds to get in on the spirit of the holiday season.
Trend Themes
1. Creative Advent Countdowns - Developing unique and non-traditional advent calendars that cater to different interests or hobbies can disrupt the traditional chocolate-centric market.
2. Stationery Gifting - Creating advent calendars or gift sets focused on stationery items can tap into the growing demand for functional and creative stationery among consumers.
3. Personalized Advent Calendars - Offering customized advent calendars that allow customers to select their preferred stationery items or themes can provide a personalized and unique gifting experience.
Industry Implications
1. Retail - Retailers can explore the opportunity to create and market diverse and themed advent calendars, expanding their product offerings beyond traditional holiday treats.
2. Stationery - Stationery companies can capitalize on the popularity of advent calendars by creating specialized sets that showcase their range of products and increase brand exposure.
3. E-commerce - E-commerce platforms can provide a convenient channel for selling and shipping unique advent calendars that cater to niche interests, such as stationery enthusiasts.
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