Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,118 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,933 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,933 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,118 cutting edge ideas.

Hemp Refreshment

THC and CBD-infused beverages expand the new category's accessibility

Implications - Brands are emerging with discreet cannabis-infused beverages that emphasize convenient consumption in formats that consumers are already familiar with. This progression highlights the experience of products such as cannabis and coffee in being a blank canvas onto which more of-the-moment fads are projected.
Workshop Question - What added ingredient or experience can you incorporate into your product offering in order to take advantage of viral trends?
Trend Themes
1. Thc/cbd-infused Beverages - Brands are creating discreet cannabis-infused beverages that emphasize convenient consumption, highlighting the potential for a new wave of both 'edibles' and 'drinkables'.
2. Cbd-infused Water - Hemp water is seen as a healthier alternative to traditional drinks, with a variety of benefits including hydration, mood and energy enhancements, and anti-inflammatory properties.
3. Alternative CBD Drinks - Innovations like CannaDrink using alternatives to THC/CBD in areas where the ingredients aren't legal are creating opportunities for bioavailability of omega fatty acids and catering to alternative wellness consumers.
Industry Implications
1. Beverage Industry - The beverage industry is seeing a growing trend in cannabis-infused drinks, with consumers desiring products that are healthy, convenient, and discreet.
2. CBD Industry - As the CBD industry continues to grow, companies are creating new products that offer innovative ways to incorporate the benefits of cannabis into everyday life.
3. Alternative Wellness Industry - The alternative wellness industry is expanding, with consumers seeking out products that offer anti-inflammatory properties, stress relief, and mood/energy enhancements.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
135,062 Total Clicks
Date Range:
Mar 17 — Jul 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

CBD-Infused Bottled Waters
CBD-Infused Bottled Waters
Love Hemp Water Offers a New Way to Enjoy Cannabis
Cannabis products are coming to the market more than ever as legalization becomes a reality for many parts of the world, which is seeing new innovation taking place to create options like the Love... MORE
Refreshing Hemp Water
Refreshing Hemp Water
Oki's Hydrating Drink Contains 20 Mg of Active Hemp Extract
The cannabis industry is booming and we are seeing more and more products that seek to take advantage of the benefits of CBD — one such example is this hemp water by Oki. The company recently... MORE
Alternative CBD Drinks
Alternative CBD Drinks
CannaDrink will be Infused with HempOmega Where CBD Isn't Approved
CBD is being infused into a wide range of consumer products thanks to legalization that is taking place across the United States and imminently in Canada, but the CROP Infrastructure Corp. is... MORE
Cannabis-Infused Cold Brews
Cannabis-Infused Cold Brews
Ritual Coffee and Somatik are Now Making Cannabis-Infused Coffee
Somatik’s ready-to-drink bottled cannabis-infused coffee is now being made with the help of Ritual Coffee Roasters. The co-branded Medical Cannabis-Infused Cold Brew features a base of Ritual... MORE
Citrusy CBD-Infused Beverages
Citrusy CBD-Infused Beverages
SOL Creates Orange Pineapple Low-Calorie Wellness CBD Water
SOL offers its CBD water (alkaline water infused with 10 milligrams of hemp-derived CBD) in a refreshing, all-natural Orange Pineapple flavor that’s touted as a health and wellness water to... MORE
Cannabis-Infused Wines
Cannabis-Infused Wines
'CannaWine' Sells Libations Infused with Hemp Extract
Marijuana is becoming less taboo to talk about and consume, so the products available from ‘CannaWine’ come as a logical next step in order to provide consumers with the kinds of... MORE

Related Examples

CBD-Enriched Frozen Desserts
CBD-Enriched Frozen Desserts
Melt Offers Indulgently Flavored CBD-Infused Ice Cream
CBD-Infused Iced Coffees
CBD-Infused Iced Coffees
Elev8 Hemp's CBD-Infused Coffee is a Convenient Grab-and-Go Drink
Cannabis-Infused Wellness Shots
Cannabis-Infused Wellness Shots
K-Zen Beverages Created Functional S-Shots with THC and CBD
CBD-Infused Sparkling Beverages
CBD-Infused Sparkling Beverages
OH! is an Adaptogen- and CBD-Infused Sparkling Water
CBD-Infused Candles
CBD-Infused Candles
Black Dahlia x YIELD CBD Collection Launch New Aromatherapy/Massage Candles
Expansive CBD Product Lineups
Expansive CBD Product Lineups
The Miracle Nutritional Products CBD Line Includes 22 New Solutions
Fruity CBD-Infused Sparkling Water
Fruity CBD-Infused Sparkling Water
Daytrip's Sparkling Water Provides a Dose of Fast-Acting CBD
CBD Cocktail Bitters
CBD Cocktail Bitters
OTO Offers Non-Alcoholic Cocktail Bitters with 50mg of CBD
Cannabis-Infused Sparkling Tonics
Cannabis-Infused Sparkling Tonics
Mood33's 'Peace' Flavor Contains Both CBD and THC
Whole Coconut Beverages
Whole Coconut Beverages
Kokomio's Drinks Feature Coconut Water, Pulp & Functional Benefits
Sugar-Free CBD Drinks
Sugar-Free CBD Drinks
good hemp's Vegan Beverages Contain CBD, Prebiotic Fiber and No Sugar
Zero-Calorie CBD Beverages
Zero-Calorie CBD Beverages
Weller's Naturally Flavored Sparkling Water is Enriched with CBD
CBD-Enriched Restaurant Drinks
CBD-Enriched Restaurant Drinks
Protein Bar & Kitchen Offers a CBD Oil "Boost" for Coffee & Shakes
CBD-Infused Coconut Water
CBD-Infused Coconut Water
Vita Coco is Launching a Sparkling, Enriched Coconut Water with CBD
Black Sesame Beverages
Black Sesame Beverages
Three Trees' Black Sesame Milk is a Nutrient-Rich, Dairy-Free Drink
Calming CBD Beverages
Calming CBD Beverages
'Pervida Calm' Relaxes the Body and Soothes the Gut
Hemp Coffee Creamers
Hemp Coffee Creamers
Elmhurst is Introducing a First-of-Its-Kind Plant-Based Hemp Creamer
Hydrating Hemp Drinks
Hydrating Hemp Drinks
PLNT's Iced Tea and Fruit Water Beverages Contain an Active Hemp Extract
Experience-Enhancing Intimate Oils
Experience-Enhancing Intimate Oils
Quim Rock's Product Boasts a Cannabis-Infused Formula
Inclusive Cannabis Lifestyle Brands
Inclusive Cannabis Lifestyle Brands
Oracle Infused Grants Access to Cannabinoid Personal Care
Empowering Cannabis-Centric Platforms
Empowering Cannabis-Centric Platforms
Women.Weed.Wifi is a Celebratory Women-of-Color Collective
Soothing CBD Soft Drinks
Soothing CBD Soft Drinks
The Botanic Lab CBD Botanical Tea is the UK's First CBD Soft Drink
Celebratory Cannabis Legalization Campaigns
Celebratory Cannabis Legalization Campaigns
Tokyo Smoke & Common Good Release a Very Clever Video
Alternative CBD Oils
Alternative CBD Oils
The Real Scientific Humulus Oil Isn't Sourced from the Cannabis Plant
Active Hemp Extract Supplements
Active Hemp Extract Supplements
The Oki Supplement Line is Made with Cannabis Ingredients
Savory Medical Cannabis Pretzels
Savory Medical Cannabis Pretzels
Auntie Delores' Savory Pretzels are a Low-Calorie Edible
Cannabis Ice Cream Companies
Cannabis Ice Cream Companies
Remedy Ice Cream Co. Creates Ultra-Premium THC Frozen Deserts
play_circle_filledExpressive Bottled Water
Expressive Bottled Water
Moodwater Creates the World's Most Fun Water
Edgy Spring Water Branding
Edgy Spring Water Branding
'Liquid Death' is a Dangerously Branded Alkaline Water Product
Prepackaged Canadian Alkaline Waters
Prepackaged Canadian Alkaline Waters
The Flow Alkaline Spring Water is Packaged in Tetra Paks
Coffee Fruit Beverages
Coffee Fruit Beverages
Caskai Sparkling Cascara Infusion is Made with Dried Coffee Cherry Husks
Clotted Cream Gins
Clotted Cream Gins
The Wrecking Coast Distillery Launched a Richly Flavored Gin Made with Cream
Dairy-Free Sugarless Nut Milks
Dairy-Free Sugarless Nut Milks
The Rude Health Tiger Nut Drink is a Natural Alternative to Milk
Amino Acid-Enriched Waters
Amino Acid-Enriched Waters
The Rejuvenation Spring Water Drinks Boost Metabolism
Remixed Artwork Wine Branding
Remixed Artwork Wine Branding
The PROVOCATEUR Wine Series Plays with Famous Works of Art
Elegant Wine-Preserving Decanters
Elegant Wine-Preserving Decanters
The eto Preserver Has a Distinct, Patented Design
Pizza-Specific Wines
Pizza-Specific Wines
'Slice of Wine' is Designed for Pairing Pizza and Wine
Ready-to-Drink Alcoholic Juiceboxes
Ready-to-Drink Alcoholic Juiceboxes
BeatBox Beverages' Cartons are Portable, Single-Serve Sippers
Blooming Beverage Pairings
Blooming Beverage Pairings
Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals
Sparkling Fortified Wine Cocktails
Sparkling Fortified Wine Cocktails
The HappyDown Cocktails Feature Artisanal Flavors
Feline Wine Brands
Feline Wine Brands
Pet Winery Offers Faux Wines for People's Pets
Deconstructed Wine Bottle Branding
Deconstructed Wine Bottle Branding
The Stratus Decant Cabernet Franc is Edgy and Unfiltered
Botanical-Infused Spring Waters
Botanical-Infused Spring Waters
The One Drink Origins Drink Line is a Healthier Beverage Option
Vitamin-Rich Canned Cocktails
Vitamin-Rich Canned Cocktails
COCO Cocktails' #POWER is Touted as a Great Source of Vitamins
Geographical Water Bottle Branding
Geographical Water Bottle Branding
The Highland Spring Waters Branding Speaks of Brand History
Cannabis Oil Coffees
Cannabis Oil Coffees
Los Angeles' 'Erewhon' Serves Infused Beverages with Cannabis Supplements
Marijuana Coffee Pods
Marijuana Coffee Pods
'Brewbudz' Offers a Coffee Pod Infused with Cannabis Flower
play_circle_filledHybrid Cannabis Cafes
Hybrid Cannabis Cafes
Trend Hunter Talks to Alan Gertner About the Evolution of Cannabis Culture
play_circle_filledHybrid Cannabis Lifestyle Brands
Hybrid Cannabis Lifestyle Brands
Toronto's Tokyo Smoke Combines Cannabis, Coffee and Fashion
Cannabis Mug Cakes
Cannabis Mug Cakes
This Coffee Cake Recipe Uses Cannabis Butter and Can be Made in the Microwave
Caffeinated Cannabis Capsules
Caffeinated Cannabis Capsules
The CANNCUP K-Cups Are Coffee Pods With Added THC
Cannabis Coffee Pods
Cannabis Coffee Pods
Jane's Brew Cannabis-Infused Coffee Will Give You a Different Kind of Buzz
Cannabis Coffee Beverages
Cannabis Coffee Beverages
This Ganja-Fueled Java Will Get You High and Caffeinated Simultaneously
Marijuana-Infused Cooking Staples
Marijuana-Infused Cooking Staples
This Homemade Olive Oil is Made With High-Inducing Cannabis