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Franchised Educational

Film-branded toys use their familiarity to boost education within STEM

Implications - Though a fairly new development within the toy industry, STEM as a form of educational play is expanding, moving into larger toy brands by way of film-branded pieces. This is a positive development as the familiarity of these characters creates engagement with kids who don't find learning fun.
Workshop Question - How can you create, or leverage, a sense of familiarity and sentimentality with your brand?
Trend Themes
1. Branded Educational Play - Licensing popular film franchises and toys is now a new trend that helps boost engagement in STEM subjects while providing for a fun, interactive and playful style of learning.
2. Connected Toy Figures - Smart devices with connectivity capabilities and machine learning technology that provide kids with new and exciting ways to interact and learn with their favorite characters.
3. AR Toys and Games - With emphasis on customizable features, games and toys utilizing AR technology to create interactive and immersive experiences.
Industry Implications
1. Toy Industry - Research and development of smart toys with innovative and engaging features for kids and young ones.
2. Entertainment Industry - Merging of popular films and franchises with educational toys, to enhance engagement and appreciation of hard-to-learn subjects.
3. Tech Industry - The creation of smart and interactive toys that leverage the use of machine learning, AR technology and other such emerging tech tools.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 80 Examples:
192,096 Total Clicks
Date Range:
Sep 16 — Mar 19
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Earth Day Kid's Collectibles
Earth Day Kid's Collectibles
BoxLunch and Disney Created a Wall-E Collection for Earth Day
Civic-minded web company BoxLunch and Disney teamed up to create a collection of Wall-E-themed toys and accessories to celebrate the upcoming Earth Day. The range features a Wall-E Funko Pop! toy,... MORE
Electricity-Teaching Toys
Electricity-Teaching Toys
Marvel's 'Electro Hero Kit' is a Fun Way to Teach Electricity Basics
Educational game creator ‘Technology Will Save Us’ teamed up with Marvel to create the new Electro Hero Kit, a game set designed to give kids a fun and educational way to learn the... MORE
Connected Superhero Toys
Connected Superhero Toys
The Sphero Spider-Man Toy Connects to a Network for Software Updates
Toys serve an ostensibly simple purpose (i.e. keeping children entertained,) but that doesn’t prevent toys like the Sphero Spider-Man from embracing the latest in technological advances. The... MORE
Mind-Controlled Hologram Toys
Mind-Controlled Hologram Toys
The Force Trainer II Lets Kids Re-Enact Famous Jedi Challenges
Uncle Milton recently expanded its Star Wars Science range with the debut of ‘The Force Trainer II: Hologram Experience.’ The toy not only allows children to re-enact their favorite Jedi... MORE
Toy Character Bottled Waters
Toy Character Bottled Waters
Nestlé Waters LEGO Waterbuddies Bottles Celebrate The LEGO Movie 2
The Nestlé Waters LEGO Waterbuddies Bottles have been made available from the brand in celebration of The LEGO Movie 2 in the UK as a way to encourage better hydration and make water more fun for... MORE
Action Movie Toy Cars
Action Movie Toy Cars
The Anki Overdrive: Fast & Furious Edition are Branded After the Film
The Anki Overdrive: Fast & Furious Edition playset is a new line of toy cars from the hardware company behind popular products like the Cozmo robot. Before Cozmo, Anki focused on its Overdrive... MORE
Cartoon Programming Toys
Cartoon Programming Toys
This Minion Coding Toy Flatulates on Command
‘Wow Wee’ has launched the most mischievous new programmable toy with its Minion coding toy ‘Turbo Dave.’ Toy-makers have been launching a variety of responsive toys that... MORE
AR-Equipped Superhero Robots
AR-Equipped Superhero Robots
The UBTECH Iron Man MK50 Robot is an Officially Licensed Toy
The UBTECH Iron Man MK50 Robot toy is an interactive solution for consumers that will allow them to live out their superhero dreams in a connected manner. The robot is an officially licensed product... MORE
Branded eCommerce Child Tablets
Branded eCommerce Child Tablets
The Amazon Fire 7 Kids Edition Tablet Comes with Headphones
The Amazon Fire 7 Kids Edition Tablet is the latest device from the eCommerce brand that will provide children with a way to stay entertained and learning. Set to release on June 6, the tablet can... MORE

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