Toy de Jour is Whimsical and Nostalgic
Vasiliki Marapas — September 13, 2014 — Life-Stages
Toy de Jour: Vintage, Toys, Arts & Farts began as a blog reviewing toys, and, with the love, care and devotion of its founders Sam and Liz, it has evolved into a pretty formidable store of wonder.
A lot of the old toys that are stocked in the store have led mysterious past lives, which will instantly intrigue future buyers. Everyone has to have a story, and toys are no exception! Owning one of these toys will be sure to add character and charisma to any space.
Along with showcasing old toys and vintage finds, the store will feature work by various, talented artists.
The new store format has a little magic for everyone, whether it's in the form of a vintage action figure, or a painting by one of the featured artists.
A lot of the old toys that are stocked in the store have led mysterious past lives, which will instantly intrigue future buyers. Everyone has to have a story, and toys are no exception! Owning one of these toys will be sure to add character and charisma to any space.
Along with showcasing old toys and vintage finds, the store will feature work by various, talented artists.
The new store format has a little magic for everyone, whether it's in the form of a vintage action figure, or a painting by one of the featured artists.
Trend Themes
1. Vintage Toys - Disruptive innovation opportunities include creating a curated online marketplace for vintage toys and collaborating with artists to design limited edition collectibles.
2. Nostalgia - Disruptive innovation opportunities include launching a subscription box service that delivers nostalgic toys and creating immersive experiences that allow customers to relive their childhood memories.
3. Artistic Collaborations - Disruptive innovation opportunities include partnering with artists to create exclusive toy designs and hosting art exhibitions and workshops in-store.
Industry Implications
1. Retail - Disruptive innovation opportunities include transforming traditional toy stores into experiential spaces that appeal to nostalgia-seeking customers and integrating online and offline channels for a seamless shopping experience.
2. E-commerce - Disruptive innovation opportunities include developing an online platform for vintage toy sellers to reach a global market and leveraging virtual reality technology to provide immersive online shopping experiences.
3. Art & Collectibles - Disruptive innovation opportunities include collaborating with vintage toy stores to create limited edition collectibles and leveraging blockchain technology to authenticate and track the provenance of vintage toys.
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