Kura's Healthy Shakes Promote its Use of Grass-Fed Dairy Protein
Jana Pijak — June 16, 2016 — Lifestyle
References: kuranutrition & businesswire
Kura is a New Zealand-based smoothie brand that aims to make its healthy shakes more accessible to budget-conscious consumers. Following the company's retail partnerships with Walmart and CVS stores, it has also introduced a new brand identity that is reflective of its healthy values.
Rather than featuring artificial additives, Kura's healthy shakes each consist of grass-fed dairy proteins and are available at an accessible price point, making them ideal for families with small children. Kura's branding targets parents who are seeking to invest in a nutritious and reputable product and will also resonate with fitness buffs or young professionals who are looking for a healthy energy boost or meal substitute while on the go.
As consumers grow more health-conscious and aware of what goes into their food, their appreciation for transparent marketing is also becoming more apparent. Kura's branding is both honest and authentic. appealing to this growing consumer desire.
Rather than featuring artificial additives, Kura's healthy shakes each consist of grass-fed dairy proteins and are available at an accessible price point, making them ideal for families with small children. Kura's branding targets parents who are seeking to invest in a nutritious and reputable product and will also resonate with fitness buffs or young professionals who are looking for a healthy energy boost or meal substitute while on the go.
As consumers grow more health-conscious and aware of what goes into their food, their appreciation for transparent marketing is also becoming more apparent. Kura's branding is both honest and authentic. appealing to this growing consumer desire.
Trend Themes
1. Health-conscious Consumers - Companies can cater to health-conscious consumers by offering transparent and nutritious products without artificial additives.
2. Grass-fed Protein - The use of grass-fed dairy proteins in food and beverage products presents an opportunity for companies to promote sustainability and health benefits.
3. Transparent Marketing - Consumers appreciate brands that have honest and authentic marketing approaches, presenting an opportunity for companies to build trust and loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate by incorporating grass-fed protein into their products to cater to health-conscious consumers.
2. Nutrition Supplements - The nutrition supplements industry can capitalize on the trend of health-conscious consumers by offering transparent and nutritious options.
3. Fitness and Wellness - Companies in the fitness and wellness industry can leverage transparent marketing strategies to build trust and establish a loyal customer base.
2.4
Score
Popularity
Activity
Freshness
