Pok Pok Som Offers an Unusual Alternative to Soda
Laura McQuarrie — June 11, 2016 — Lifestyle
References: pokpoksom & foodnavigator-usa
Pok Pok Som is a line of concentrated vinegar drinks that offers a healthy alternative to sodas. When these drinking vinegar concentrates are paired with soda water, it brings back the flavor and fizziness of a carbonated drink, which are some of the features that consumers miss most when they make the switch to healthier still beverages.
These drinking vinegars are prepared with exotic flavors like ginger, pineapple and tamarind, as well as Chinese celery and turmeric.
The emerging popularity of drinking vinegar can be attributed to consumers who are interested in reducing their sugar intake. One of the obstacles that may prevent drinking vinegar from appealing to the mainstream is simply its name. However, most consumers are pleased to find that the vinegar drink does not taste as "vinegary," as they'd expect, since a small amount of sugar must be added in order to cut through the acidity.
These drinking vinegars are prepared with exotic flavors like ginger, pineapple and tamarind, as well as Chinese celery and turmeric.
The emerging popularity of drinking vinegar can be attributed to consumers who are interested in reducing their sugar intake. One of the obstacles that may prevent drinking vinegar from appealing to the mainstream is simply its name. However, most consumers are pleased to find that the vinegar drink does not taste as "vinegary," as they'd expect, since a small amount of sugar must be added in order to cut through the acidity.
Trend Themes
1. Concentrated Vinegar Drinks - The trend of concentrated vinegar drinks offers a healthy and flavorful alternative to traditional sodas.
2. Reduced Sugar Beverages - The trend of reduced sugar beverages aligns with consumer preferences for healthier drink options.
3. Exotic Flavor Infusions - The trend of using exotic flavors like ginger, pineapple, and tamarind in vinegar drinks creates unique and enticing taste experiences.
Industry Implications
1. Beverage - The beverage industry can explore the disruptive innovation opportunity of creating concentrated vinegar drinks as a healthier alternative to carbonated sodas.
2. Health and Wellness - The health and wellness industry can take advantage of the trend of reduced sugar beverages by developing and promoting healthier drink options.
3. Foodservice - The foodservice industry can incorporate the trend of using exotic flavor infusions into their menus by offering vinegar-based drinks with unique and adventurous flavors.
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