String Meat Packaging Minimizes Waste and Communicates Authentic Taste
Amelia Roblin — January 9, 2015 — Eco
References: garagecomunicazione & packagingoftheworld
The trends for product wrappers are constantly fluctuating from over-the-top to minimalist. This strategy for string meat packaging sticks to the latter, abandoning the tendency towards textures and visuals that stimulate the consumer's senses. Or does it?
For meat lovers, the very look of freshly made sausages and the like are enough to cause a mouth to water, so Garage Comunicazione took advantage of this. Using basic twine to wrap up the butchery products, the result invites you to focus on the tangible qualities of the pork and beef, presenting them in a way that may remind you of traditional means of meat preparation and sale. The authenticity of the Salumificio Falcone company is conveyed in this way.
For meat lovers, the very look of freshly made sausages and the like are enough to cause a mouth to water, so Garage Comunicazione took advantage of this. Using basic twine to wrap up the butchery products, the result invites you to focus on the tangible qualities of the pork and beef, presenting them in a way that may remind you of traditional means of meat preparation and sale. The authenticity of the Salumificio Falcone company is conveyed in this way.
Trend Themes
1. Minimalistic Packaging - An opportunity for companies to shift towards simple product packaging that focuses on the product's qualities.
2. Authenticity Marketing - An opportunity for companies to convey their brand's authenticity through packaging and presentation of their products.
3. Natural Inspired Packaging - An opportunity for companies to use natural elements like twine and paper to enhance the presentation of their products.'
Industry Implications
1. Food and Beverage - Companies can explore minimalistic packaging trends to highlight the authenticity of their products, ultimately enhancing consumer experience.
2. Fashion and Cosmetics - Companies can explore minimalistic packaging trends to focus on the natural elements within their products and enhance brand authenticity.
3. Gift and Craft Retailers - Companies can use natural inspired packaging trends to enhance the presentation of their products and differentiate them from competitors.
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