Ashridge Offers Organic Sparkling Options That Are Vibrantly Packaged
Meghan Young — January 19, 2015 — Life-Stages
References: buddycreative & thedieline
When it comes to refreshing drinks, one of the easiest ways to hone in on its healthy benefits is through its branding. That is exactly what Ashridge decided to do with its line of organic sparkling beverages. Vibrant and minimalist, the refreshing drink designs rely heavily on abstract imagery and bright colors to convey its great qualities.
Easily identifiable, the refreshing drinks by Ashbridge will speak to a range of demographics, especially boomers. This group's focus on healthiness and happiness with resonate strongly in Ashbridge's branding. Buddy Creative writes, "The depiction of fruit remained vital, but we were able to approach it in a more symbolic way, creating miniature works of modern art using abstract fruit shapes to differentiate flavour and variant."
Easily identifiable, the refreshing drinks by Ashbridge will speak to a range of demographics, especially boomers. This group's focus on healthiness and happiness with resonate strongly in Ashbridge's branding. Buddy Creative writes, "The depiction of fruit remained vital, but we were able to approach it in a more symbolic way, creating miniature works of modern art using abstract fruit shapes to differentiate flavour and variant."
Trend Themes
1. Refreshing Drink Branding - Opportunity to use vibrant and minimalist branding to highlight healthy benefits and appeal to a wide range of demographics.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to refresh their branding and attract health-conscious consumers.
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