The Peter's Yard Crispbread Biscuit Crackers are for Cheese Aficionados
Michael Hemsworth — June 16, 2016 — Lifestyle
References: designbycountry & packagingoftheworld
The Peter's Yard Crispbread biscuit cracker packaging helps to position the snack products as being a more upscale choice that's focused on artisanal ingredients and methods.
Designed by the COUNTRY creative agency, the Peter's Yard Crispbread packaging features a see-through window for a glimpse of the product and background imagery of crisp bread in its original form. This helps consumers to identify the perceived benefits of these biscuit cracker snacks over another brand that aren't as upfront with branding.
The Peter's Yard Crispbread flavors include Spelt and Fig, Caraway, Seeded Wholegrain, Pink Peppercorn, Charcoal & Rye and Spelt & Poppy Seed. The crackers are made using sourdough ingredients and are formulated to be the ideal choice for pairing with meats and/or cheeses in order to compliment other artisanal edibles.
Designed by the COUNTRY creative agency, the Peter's Yard Crispbread packaging features a see-through window for a glimpse of the product and background imagery of crisp bread in its original form. This helps consumers to identify the perceived benefits of these biscuit cracker snacks over another brand that aren't as upfront with branding.
The Peter's Yard Crispbread flavors include Spelt and Fig, Caraway, Seeded Wholegrain, Pink Peppercorn, Charcoal & Rye and Spelt & Poppy Seed. The crackers are made using sourdough ingredients and are formulated to be the ideal choice for pairing with meats and/or cheeses in order to compliment other artisanal edibles.
Trend Themes
1. Artisanal Snack Packaging - The trend of artisanal snack packaging has created an opportunity for businesses to showcase their snacks as a high-end, curated product through packaging design.
2. Sourdough Ingredients - The use of sourdough ingredients in snack products represents an opportunity for gluten-free or vegan bakeries to offer similar products with a unique texture and flavor profile.
3. Cheese Pairing Snacks - The trend of cheese pairing snacks has created an opportunity for businesses to develop products that cater to cheese aficionados with unique flavor profiles and complementary shapes and textures.
Industry Implications
1. Snack Food Manufacturing - Snack food manufacturing companies can benefit from the trend of artisanal snack packaging by investing in packaging design that appeals to consumers looking for high-end snack options.
2. Bakery - Bakeries can take advantage of the trend of sourdough ingredients in snack products by offering gluten-free or vegan options that have a unique texture and flavor profile compared to traditional baked goods.
3. Cheese - Cheese companies can capitalize on the trend of cheese pairing snacks by partnering with snack manufacturers to create complementary products that enhance the flavor experience of both the snack and the cheese.
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