Brands offer apps that embody or celebrate aspects of Latin American culture
Trend - Brands are creating apps that cater to Latin Americans both within and outside the continent, allowing them to better immerse themselves within certain aspects of their diverse cultures. Offering everything from pop-culture reference tools to specialized dating apps, these apps strengthen communication and more deeply connects consumers to their community
Insight - Digitally native consumers from various cultural groups seek platforms that allow them to amplify their voice and sense of individuality. By facilitating cultural connectivity they're able to strengthen the link to others without being limited by geography.
Insight - Digitally native consumers from various cultural groups seek platforms that allow them to amplify their voice and sense of individuality. By facilitating cultural connectivity they're able to strengthen the link to others without being limited by geography.
Workshop Question - How can your brand foster a culture of community for its consumers?
Trend Themes
1. Cultural Connectivity - Digitally native consumers from various cultural groups seek platforms that allow them to amplify their voice and sense of individuality.
2. Niche Dating Apps - Platforms such as MiCrush are designed for consumers seeking specific dating partners with similar backgrounds and interests, offering a unique virtual setting.
3. Cultural Representation - Brands are creating apps that cater to Latin Americans both within and outside the continent, allowing them to immerse themselves within certain aspects of their diverse cultures.
Industry Implications
1. Language-specific Mobile Applications - Opportunities for creating more language-specific, culture-based applications exist for brands seeking to connect with different consumer segments.
2. Fitness and Health Applications - Developing fitness and health applications that cater to the busy schedules of Millennials and provide personalized services can tap into a growing market.
3. Investment Platforms - Creating investment platforms that are bilingual and easy-to-follow, can streamline complex financial tasks for a growing Hispanic consumer base.
7 Featured, 61 Examples:
108,282 Total Clicks
Date Range:
Jan 16 — Mar 18
Trending:
Untested
Consumer Insight Topics:
