Kids' beverages take on candy and dessert flavors
Implications - In light of the movement towards healthy choices for kids, the obverse side of that development has been hyper-decadent treats. Fusing classic candy and dessert favorites with already decadent beverages like soda and milkshakes, brands offer up sweet drinks as a reward for otherwise healthy eating. Recognizing and appealing to an acceptable degree of indulgence opens up avenues for guilt-free consumption in an industry dominated by health-conscious marketing tropes.
Workshop Question - How could your brand play to consumers' vices or sense of indulgence?
Trend Themes
1. Hyper-decadent Treats - Brands fuse classic candy and dessert favorites with already decadent beverages creating a novel way to indulge and appeal to an acceptable degree of indulgence.
2. Blended Beverage Craze - The blended beverage craze is seeing new flavors and varieties popping up consistently, inspired by the adventurous spirit that has catapulted the foodie movement forward.
3. Dessert-flavored Products - Dessert-flavored products aim to appeal to those with a sweet tooth through unique flavors like Salted Caramel Pepsi, Girl Scouts cookie-flavored yogurts, and Pepsi Halloween Cola with a secret flavor of bubblegum.
Industry Implications
1. Food and Beverage - In the food and beverage industry, there are opportunities for brands to create hyper-decadent treats, the blended beverage craze, and the introduction of dessert-flavored products.
2. Marketing and Advertising - In marketing and advertising, professionals can explore how brands can appeal to guilt-free consumption, recognizing an acceptable degree of indulgence against health-conscious marketing tropes.
3. Retail - In the retail industry, there is an opportunity to create artisan confections with unexpected combinations like Salted Caramel Pepsi that can be sold to consumers.
5 Featured, 44 Examples:
171,789 Total Clicks
Date Range:
Aug 17 — Dec 17
Trending:
Average
Consumer Insight Topics:
