These College Baseball Caps are Inspired by Hispanic Heritage
Ellen Smith — November 23, 2017 — Fashion
References: licensemag & prnewswire
Learfield Licensing Partners And New Era Cap have collaborated with a number of Hispanic artists to develop a line of college baseball caps that celebrate the contributions of Hispanic art, as well as America's diverse student body.
The line features contributions from noted Hispanic artists, including Mister Cartoon, David Flores and Los Otros. In addition, this New Era-branded line will partner with American schools including University of California Berkeley, The University of New Mexico, University of Houston, The University of Texas El Paso, The University of Texas at San Antonio and California State University Long Beach, to offer its students a more inclusive collection of academic apparel.
Ben Emmons, the vice president of marketing at Learfield Licensing Partners stated that "When developing the line, we really had to be purposeful in ensuring the collection reflected modern Hispanic art, our schools' brand ethos, and appealed to both fans of each respective school and to that of each artist."
The Hispanic Heritage hats will be retailing online and in participating on-campus bookstores.
The line features contributions from noted Hispanic artists, including Mister Cartoon, David Flores and Los Otros. In addition, this New Era-branded line will partner with American schools including University of California Berkeley, The University of New Mexico, University of Houston, The University of Texas El Paso, The University of Texas at San Antonio and California State University Long Beach, to offer its students a more inclusive collection of academic apparel.
Ben Emmons, the vice president of marketing at Learfield Licensing Partners stated that "When developing the line, we really had to be purposeful in ensuring the collection reflected modern Hispanic art, our schools' brand ethos, and appealed to both fans of each respective school and to that of each artist."
The Hispanic Heritage hats will be retailing online and in participating on-campus bookstores.
Trend Themes
1. Celebrating Hispanic Art - Collaboration between Learfield Licensing Partners and New Era Cap to create college baseball caps inspired by Hispanic art offers opportunities for brands to celebrate diversity and engage with Hispanic communities.
2. Inclusive Academic Apparel - The partnership between New Era Cap and American schools to offer a collection of academic apparel that reflects diverse student bodies presents an opportunity for brands to promote inclusivity and strengthen school brand ethos.
3. Modernizing Cultural Heritage - The development of a line of college baseball caps that reflect modern Hispanic art showcases an opportunity for brands to merge tradition and contemporary styles, appealing to a wider range of consumers.
Industry Implications
1. Apparel - The collaboration between Learfield Licensing Partners, New Era Cap, and American schools creates a demand for innovative apparel designs that celebrate cultural diversity.
2. Art - The partnership between Hispanic artists, Learfield Licensing Partners, and New Era Cap opens up new opportunities for artists to showcase their work in mainstream fashion.
3. Higher Education - The collaboration between New Era Cap and American schools to create inclusive academic apparel offers a disruptive innovation opportunity to improve the representation of diverse student bodies and enhance school branding.
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