The Latino Emojis Keyboard Offers Consumers a More Inclusive Experience
Michael Hemsworth — January 21, 2016 — Tech
References: latinoemojiapp & adage
Being that Hispanic consumers are well-versed in technology, the Latino Emojis keyboard is intended to offer users a way to express themselves in a digital way that pays homage to their culture.
Created by advertising agency Zubi, the emoji keyboard is designed to offer clients a way to connect with Latin consumers in a more fun, relaxed yet inclusive manner. Explaining the ideation process behind the app, Chief Administrative Officer Michelle Zubizarreta elaborates that, "We knew the Latino Emojis would be a hit because Latinos are arguably the most expressive individuals in the world -- we wear our hearts, passion and excitement on our faces and in our cultural choices and preferences."
As brands look to connect with different consumer segments like Hispanics more closely, the Latino Emojis keyboard is intended to celebrate diversity.
Created by advertising agency Zubi, the emoji keyboard is designed to offer clients a way to connect with Latin consumers in a more fun, relaxed yet inclusive manner. Explaining the ideation process behind the app, Chief Administrative Officer Michelle Zubizarreta elaborates that, "We knew the Latino Emojis would be a hit because Latinos are arguably the most expressive individuals in the world -- we wear our hearts, passion and excitement on our faces and in our cultural choices and preferences."
As brands look to connect with different consumer segments like Hispanics more closely, the Latino Emojis keyboard is intended to celebrate diversity.
Trend Themes
1. Hispanic Emojis - Developers can create more digital inclusivity by producing ethnic-based emoticon keyboards.
2. Cultural Representation - Industries can offer a unique value proposition by designing products that acknowledge diverse and vibrant cultures.
3. Expressive Communication - Inclusive communication technologies that cater to ethnic user groups can serve as a profitable disruptive innovation opportunity for industries.
Industry Implications
1. Advertising - Brands can enhance their customer engagement by promoting diverse representation through culturally-inclusive digital products like emoticon keyboards.
2. Technology - Developers can use digital communication technologies to create more representative and inclusive tools, such as ethnic-based emoticon keyboards, that better cater to multicultural communities.
3. Entertainment - Entertainment industries can aim for higher user engagement and satisfaction by creating digital products that are culturally inclusive and represent diverse user groups such as through ethnic-based emoticon keyboards.
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