Subscription services simplify car maintenance and access
Trend - Subscription services related to car maintenance, renting or updates are offering a more accessible method of automotive care. These include everything from swappable batteries to luxury car subscription services.
Insight - With the advent of rideshare companies, self-driving tech and urban population growth, consumers are now less likely to turn to the traditional auto industry for their transportation needs. As consumers seek out cost accessible and efficient services in most industries, the auto space is adapting in order to appease these emerging mindsets.
Insight - With the advent of rideshare companies, self-driving tech and urban population growth, consumers are now less likely to turn to the traditional auto industry for their transportation needs. As consumers seek out cost accessible and efficient services in most industries, the auto space is adapting in order to appease these emerging mindsets.
Workshop Question - How can your brand accommodate subscription services that make its offerings more accessible?
Trend Themes
1. Automotive Subscription Services - Car subscription services are becoming more popular in response to changing consumer preferences toward cost accessibility and efficiency.
2. Swappable Battery Electric Suvs - Electric SUVs with swappable batteries represent a disruptive innovation opportunity that appeals to eco-conscious consumers who are sensitive to range anxiety concerns.
3. Luxury Car Subscription Services - Luxury car companies are tapping into consumers' desire for novelty, flexibility and affordability with subscription services that are disrupting traditional car ownership models.
Industry Implications
1. Automotive Industry - The automotive industry is adapting to changing consumer preferences with the introduction of subscription services and electric SUVs with swappable batteries.
2. Transportation Industry - The transportation industry is being disrupted by subscription services that offer access to high-end vehicles without the traditional costs and commitments of ownership.
3. Technology Industry - The technology industry is a key player in the development of electric SUVs and battery-swapping technologies that offer new opportunities for eco-conscious consumers and disrupt traditional car ownership models.
