Weddings incorporate mobile features for the sake of convenience or extravagance
Implications - Pop-up and mobile weddings are becoming increasingly popular as people getting married seek out ways to either simplify their special days, or make them more unique. The shift away from more traditional executions of weddings shows that consumers are starting to prioritize reduction on special occasions – paralleling the same preference that is emerging in their daily rituals.
Workshop Question - How can your brand reduce a product/service to its most essential functions, while still offering distinct customer experience?
Trend Themes
1. Mobile Pop-up - Mobile pop-up events are becoming increasingly popular and allow for unique, non-traditional experiences that are convenient and affordable.
2. Branded Activations - More brands are using pop-up experiences to embed themselves in holidays and events, creating new associations and potential fans for their products.
3. Charitable Pop-ups - Pop-up events that are attached to or benefit charitable organizations are becoming more popular as consumers have an increased desire to give back.
Industry Implications
1. Hospitality - The hospitality industry can incorporate mobile pop-up events such as weddings and bars to offer unique experiences and increase revenue streams.
2. Event Planning - Event planners can utilize mobile pop-up experiences and branded activations to offer their clients unique, non-traditional event options.
3. Marketing - Brands can create branded activations and pop-up experiences to engage with consumers in new and innovative ways, building brand awareness and loyalty.
6 Featured, 54 Examples:
386,881 Total Clicks
Date Range:
May 15 — Dec 17
Trending:
Warm
Consumer Insight Topics:
