The 'Attrct' Dating App Lets Users Share Their Experiences
Michael Hemsworth — November 6, 2017 — Lifestyle
The 'Attrct' dating app is focused on shaking up the preconceived notions of how online dating has to go in the modern era by infusing a distinct sense of personality into the experience. The app works by allowing users to share their story in order to convey to others what they're like, how they go about their life and much more. The app was created in order to rebel against the traditional design of swipe-and-chat apps like Tinder where connections can be difficult to make.
The 'Attrct' dating app identifies how more personalized features are becoming demanded by consumers who are looking for love online to increase their chances of finding the right person for them.
The 'Attrct' dating app identifies how more personalized features are becoming demanded by consumers who are looking for love online to increase their chances of finding the right person for them.
Trend Themes
1. Story-focused Dating Apps - More dating apps will focus on offering personalized experiences with storytelling features, providing opportunities for targeted advertising and industry partnerships.
2. Emphasis on Personality & Experiences - Dating apps will continue to shift toward highlighting users' personalities and life experiences, creating new opportunities for data collection and analysis for research and product development.
3. Reinventing Traditional Dating - Dating apps that aim to change the traditional swipe-and-chat format will stand out in the market, leading to increased engagement and user retention.
Industry Implications
1. Online Dating Industry - Companies in the online dating industry can innovate by incorporating unique features that emphasize storytelling, connecting users with compatible partners based on shared experiences and personalities.
2. Advertising Industry - Developing targeted advertising campaigns and partnerships for dating apps that highlight personality and life stories can lead to increased conversion rates.
3. Analytics & Research Industry - Dating apps that gather and analyze data on users' personalities and experiences can be valuable sources of market intelligence and insights for customer behavior and trends in online dating.
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