Millennial Loteria is an Updated Version of the Beloved Hispanic Game
Joey Haar — November 20, 2017 — Art & Design
References: millennialloteria
Loteria is an old Hispanic tradition, dating back as far as at least the 15th century, so it's about time that the game of chance received an update with 'Millennial Loteria'. The card deck and its (fittingly) accompanying Instagram account turn the images from the traditional game on their head, instead depicting concepts, products, and ideas likely to resonate with Millennials of Hispanic descent.
Millennial Loteria's card are all drawn in the style familiar to authentic loteria cards, with sharp lines, fuzzy pastels, and flat images. However, in place of cards like La Dama, La Sirena, and El Sol are new images like La Feminista, La Selfie, and El Global Warming. Further cards in the Millennial Loteria deck include El/La Genderfluid, El Nail Art, El VR, and La Non-GMO.
Millennial Loteria's card are all drawn in the style familiar to authentic loteria cards, with sharp lines, fuzzy pastels, and flat images. However, in place of cards like La Dama, La Sirena, and El Sol are new images like La Feminista, La Selfie, and El Global Warming. Further cards in the Millennial Loteria deck include El/La Genderfluid, El Nail Art, El VR, and La Non-GMO.
Trend Themes
1. Millennialized Card Games - There is a growing trend of updating traditional card games to appeal to the millennial demographic, providing an opportunity for game developers to create innovative and relatable versions of beloved classics.
2. Modernizing Cultural Traditions - Updating cultural traditions such as Loteria to reflect contemporary themes and ideas can capture the attention of younger generations and create new opportunities for engaging with heritage.
3. Incorporating Social Media Influence - Integrating elements of social media into traditional games like Loteria can make them more relevant and relatable for millennial players, presenting opportunities to blend digital and analog experiences.
Industry Implications
1. Gaming - The gaming industry can capitalize on the trend of millennialized card games by developing and marketing innovative, digitally-infused versions of classic games like Loteria.
2. Cultural Heritage - Industries focused on preserving and celebrating cultural heritage can explore opportunities to modernize traditional games, like Loteria, and make them appealing to younger generations.
3. Social Media Marketing - The rise of millennialized card games presents opportunities for social media marketers to collaborate with game developers and create engaging campaigns that resonate with younger audiences.
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