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Enchanting Automobile Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

The New Lexus RX Car Commercial Marries Cultural Stories with Vehicles

— January 21, 2016 — Autos
As Millennial consumers begin to enter the market for more high-end products like automobiles, the all-new Lexus RX car commercial is designed to be an enchanting advertisement to appeal to them.

Focusing on magical realism, the Lexus RX commercial starts with a man awakening in the dessert with a key to the new vehicle, which takes him on an enchanted journey through various terrains. Titled 'Meet the Unexpected,' the advertisement takes a family-friendly approach to speaking with Hispanic consumers. Being that many Hispanic cultures hold literary works and imagination as important notions, the new Lexus RX car commercial appeals with a sense of diversity.

The joyful, relaxed approach to advertising helps to tie cultural ideas with advertising initiatives to help consumers relate more closely with brands.
Trend Themes
1. Millennial High-end Consumption - Disruptive innovation opportunity: Create enchanting advertisements that appeal to Millennials' appreciation for magical realism to promote high-end products like automobiles.
2. Family-friendly Cultural Advertising - Disruptive innovation opportunity: Incorporate diverse cultural elements and a joyful, relaxed approach to advertising to appeal to Hispanic consumers and create stronger brand connections.
3. Tying Cultural Ideas with Brands - Disruptive innovation opportunity: Develop advertising initiatives that align cultural notions with brand messages to establish a closer consumer-brand relationship.
Industry Implications
1. Automobile - Disruptive innovation opportunity: Incorporate enchanting storytelling techniques in automobile advertisements to attract Millennial consumers and enhance brand appeal.
2. Advertising - Disruptive innovation opportunity: Embrace cultural diversity and explore new storytelling approaches in advertising to engage Hispanic consumers and create a more relatable brand image.
3. Marketing - Disruptive innovation opportunity: Utilize cultural elements and diverse narratives in marketing campaigns to connect with consumers on a deeper level and differentiate from competitors.
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