Nike's Los Primeros Sneaker Line Celebrates Hispanic Heritage Month
Ellen Smith — November 23, 2017 — Fashion
References: nike
Nike celebrated Hispanic Heritage Month with the release of its Los Primeros sneaker line, which was developed in collaboration with noted Hispanic street artists.
A vibrant purple shoe was crafted by the Chilean artist INTI, and features Latin-inspired symbols printed onto Nike's classic Cortez Shoe. Designed by Saner, the Air Force 1 sneaker underwent a Jaguar-themed makeover, which references the importance of the jungle cat in pre-Hispanic cultures. The Nike Air Max 1 iteration was designed by the Chilean artist, Wasafu who drew inspiration for his shoe from the Ona people, a nearly extinct tribe located in the Patagonia region. Lastly, the Brazallian street artist Pomp revamped Nike's Air Jordan, with inspiration taken from the Brazilian phrase, “é tudo nosso,” which translates to “its all ours: mines and yours.”
Nike's Los Primeros sneaker line, fuses fashion with education, to celebrate the Hispanic influence within the United States.
A vibrant purple shoe was crafted by the Chilean artist INTI, and features Latin-inspired symbols printed onto Nike's classic Cortez Shoe. Designed by Saner, the Air Force 1 sneaker underwent a Jaguar-themed makeover, which references the importance of the jungle cat in pre-Hispanic cultures. The Nike Air Max 1 iteration was designed by the Chilean artist, Wasafu who drew inspiration for his shoe from the Ona people, a nearly extinct tribe located in the Patagonia region. Lastly, the Brazallian street artist Pomp revamped Nike's Air Jordan, with inspiration taken from the Brazilian phrase, “é tudo nosso,” which translates to “its all ours: mines and yours.”
Nike's Los Primeros sneaker line, fuses fashion with education, to celebrate the Hispanic influence within the United States.
Trend Themes
1. Celebrating Heritage - Collaborating with street artists to design sneakers inspired by Latin-American cultures that not only promote cultural diversity but also fuses fashion with education.
2. Art-inspired Footwear - Collaborating with street artists to design sneakers that showcases art and culture to promote cultural awareness and diversity.
3. Customizable Sneakers - Creating more opportunities for customers to personalize their sneakers by incorporating different cultures and inspirations to develop new designs.
Industry Implications
1. Fashion - Creating opportunities for fashion brands to collaborate with artists and designers from different cultures to design unique, inspiring clothing and footwear lines.
2. Art and Culture - Encouraging cross-cultural collaborations between brands and artists to promote diverse representation in art, fashion, and other industries.
3. Sports Apparel - Exploring the use of cultural inspiration to create more attractive and culturally representative sports apparel and sneakers.
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