This Blogger Teamed Up with 'Aéropostale' for a New Line
Katherine Pendrill — October 30, 2015 — Pop Culture
References: aeropostale & portada-online
Bethany Mota is a Latina blogger who rose to fame for her YouTube shopping haul videos, make-up tutorials and decorating ideas. For young Hispanic consumers, YouTube is one of the most popular online platforms. In fact, Hispanic viewers watch about 90 minutes more video content than another other online users.
Aéropostale recently made an effort to reach Hispanic consumers by collaborating with Morta. The youth clothing company teamed up with the Latina blogger to create a holiday collection that would appeal to Morta's eight million YouTube fans. The collection features colorful leggings, graphic tees and babydoll dresses. The collaboration is particularity fitting because Morta is known for her shopping hauls, which are popular among the type of consumers who shop at Aéropostale.
The collaboration demonstrates that brands are increasingly interested in teaming up with Hispanic celebrities. These brands are specifically looking to YouTube because of its young Hispanic demographic.
Aéropostale recently made an effort to reach Hispanic consumers by collaborating with Morta. The youth clothing company teamed up with the Latina blogger to create a holiday collection that would appeal to Morta's eight million YouTube fans. The collection features colorful leggings, graphic tees and babydoll dresses. The collaboration is particularity fitting because Morta is known for her shopping hauls, which are popular among the type of consumers who shop at Aéropostale.
The collaboration demonstrates that brands are increasingly interested in teaming up with Hispanic celebrities. These brands are specifically looking to YouTube because of its young Hispanic demographic.
Trend Themes
1. Hispanic Youtube Influencers - Brands are collaborating with Hispanic YouTube influencers to reach the young Hispanic demographic.
2. Youth Clothing Collaborations - Youth clothing companies are collaborating with bloggers to appeal to their audience and drive sales.
3. Online Video Consumption - Hispanic viewers spend more time consuming online video content than any other demographic, making it an important platform for brands to reach this audience.
Industry Implications
1. Fashion - Fashion companies can collaborate with bloggers and influencers to create apparel lines that appeal to their engaged online audience.
2. Marketing - Marketing firms can use YouTube to effectively target the young Hispanic demographic with influencer collaborations and engaging video content.
3. Media and Entertainment - Media and entertainment companies can leverage YouTube to create original content that resonates with the young Hispanic demographic and reaches a wider audience.
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