This YouTube Star is One of the Newest Faces of 'Covergirl'
Katherine Pendrill — October 30, 2015 — Pop Culture
Becky G is a Latina popstar that began her rise to fame by posting YouTube videos of popular songs. YouTube is widely popular among young Hispanic consumers and has produced a number of breakout stars. Becky G's rise to fame demonstrates just how powerful YouTube can be for Hispanic celebrities.
The Latina singer originally began posting cover song and then eventually moved on to original content. With an EP under her belt and collaborations with the likes of will.i.am, Jessie J, and Cher Lloyd, Becky G is one of YouTube's most popular Latina stars. Covergirl honored the rising songstress by making her the newest face of their makeup campaign. The move represents an attempt to appeal to Becky G's many fans and a young Hispanic audience. Becky G's humble rise to fame also helps the brand connect to a different kind of audience.
The collaboration between Becky G and Covergirl demonstrates that brand's are increasingly paying attention to young Hispanic celebrities who are already popular on social media.
The Latina singer originally began posting cover song and then eventually moved on to original content. With an EP under her belt and collaborations with the likes of will.i.am, Jessie J, and Cher Lloyd, Becky G is one of YouTube's most popular Latina stars. Covergirl honored the rising songstress by making her the newest face of their makeup campaign. The move represents an attempt to appeal to Becky G's many fans and a young Hispanic audience. Becky G's humble rise to fame also helps the brand connect to a different kind of audience.
The collaboration between Becky G and Covergirl demonstrates that brand's are increasingly paying attention to young Hispanic celebrities who are already popular on social media.
Trend Themes
1. Youtube Celebrity Endorsements - Brands can tap into the power of YouTube by collaborating with young celebrities with large followings, like Becky G, to reach a younger, diverse audience with targeted product campaigns.
2. Hispanic Social Media Influencers - Brands can connect with the large, engaged Hispanic consumer market by partnering with popular Hispanic social media influencers like Becky G to authentically promote their products and services.
3. Celebrity-driven Makeup Campaigns - Becky G's successful partnership with Covergirl highlights the potential of using celebrity endorsements to connect with a younger, diverse audience and create innovative makeup campaigns.
Industry Implications
1. Beauty Industry - Beauty brands can leverage the power of celebrity partnerships to market their products to a diverse range of consumers and develop targeted campaigns for different audiences.
2. Entertainment Industry - The entertainment industry can continue to nurture and elevate young Hispanic talent discovered on social media, like Becky G, to appeal to a broader audience and cultivate new stars.
3. Digital Marketing Industry - Brands can use the insights gained from successful celebrity partnerships on social media platforms like YouTube to create new, effective digital marketing strategies that target specific consumer demographics.
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