Products and services that were once nostalgic are rebranded for the modern day
Implications - Toy and entertainment companies that are viewed as nostalgic for adults today are incorporating contemporary features to rebrand themselves for a younger audience. What were once relatively simple forms of entertainment are now adapting to the proclivities of children and teens born in the 21st century. This shift functions as evidence that traditional companies can stay afloat, so long as they are able to adapt on a topical level to the changing needs of their consumers.
Workshop Question - How can your brand tweak its most traditional product or service to better suit modern proclivities?
Trend Themes
1. Nostalgia Marketing - Companies are rebranding themselves for younger generations by incorporating contemporary features to appeal to nostalgic adults and adapt to changing consumer needs.
2. Gamification of Traditional Toys - Traditional toy companies are incorporating digital features to keep up with the increasingly video game-dependent young generation, providing a more technologically advanced experience while still retaining the tactile aspect of play.
3. Nostalgic Digital Revival - Vintage digital toys and games are undergoing modern makeovers with mobile phone apps, combining elements of nostalgia with modern convenience and technology.
Industry Implications
1. Toy Industry - Traditional toy companies are adapting their products and marketing strategies to appeal to younger generations while keeping up with modern technology.
2. Entertainment Industry - Nostalgic TV shows and cartoons are being brought back with the convenience of digital streaming services, catering to both children and adults for an ultimate nostalgia experience.
3. Gaming Industry - Vintage video games are being gamified for the modern day with augmented reality features, providing a truly immersive, engaging and interactive nostalgia-driven experience.
5 Featured, 45 Examples:
122,917 Total Clicks
Date Range:
Sep 16 — Dec 17
Trending:
Warm
Consumer Insight Topics:
