This Dating Site for Single Socks Promotes Samsung's AddWash
Laura McQuarrie — April 14, 2016 — Marketing
References: singlesocks.lv & adeevee
Pair of socks always seem to go into the laundry together, but somehow, only single socks end up coming out of the wash. Samsung is hoping to prevent sock separation with its new AddWash feature, which allows small items of clothing to be added to a washing machine, even if a cycle has begun.
In order to bring awareness to its revolutionary washing machine, Samsung created 'Singlesocks.lv,' a dating website for lone socks. On this website, users are able to sign up, post a photo of a sock and hope that someone will select it as a match as one might on Tinder.
Household appliances and products can be a challenge to advertise, but this playful website is a fun way to promote the washing machine, while also reducing the number of mismatched socks in the world.
In order to bring awareness to its revolutionary washing machine, Samsung created 'Singlesocks.lv,' a dating website for lone socks. On this website, users are able to sign up, post a photo of a sock and hope that someone will select it as a match as one might on Tinder.
Household appliances and products can be a challenge to advertise, but this playful website is a fun way to promote the washing machine, while also reducing the number of mismatched socks in the world.
Trend Themes
1. Smart Appliances - Disruptive innovation opportunity: Develop more smart appliances that offer unique features to solve common household problems.
2. Niche Dating Websites - Disruptive innovation opportunity: Find new ways to connect people with specific interests or needs through specialized dating platforms.
3. Sustainable Fashion - Disruptive innovation opportunity: Explore innovative solutions to reduce textile waste and promote sustainable practices in the fashion industry.
Industry Implications
1. Home Appliances - Disruptive innovation opportunity: Create innovative home appliances with features that cater to changing consumer needs and preferences.
2. Online Dating - Disruptive innovation opportunity: Introduce new approaches to online dating by targeting niche markets and offering unique matchmaking features.
3. Fashion - Disruptive innovation opportunity: Develop sustainable fashion initiatives that focus on enhancing the longevity and reusability of clothing items.
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