Apps help consumers curate or collect special moments on their weddings days
Implications - Apps that allow brides and grooms to collect and create special moments on the day of their weddings are becoming increasingly popular. Rather than actually plan weddings, these apps focus on enhancing the specific aspects of weddings that make them special – things like guest experience and music selection. This shift serves consumers' desire for services centered around personalization – whether those are for daily rituals or for special occasions.
Workshop Question - How can your brand incorporate personalization to enhance aspects of consumer lifestyles that it specializes in?
Trend Themes
1. Personalized Wedding Apps - Apps that help brides and grooms to create special moments on the day of their weddings are becoming increasingly popular, catering to consumers' desire for services centered around personalization.
2. Collaborative Photo-sharing Apps - Collaborative photo-sharing apps like WedPics and Photo are providing a unique solution for families and wedding parties looking for an easy way to share photos with one another.
3. AI Wedding Planning - Wedding Nook uses artificial intelligence to refine wedding vendor search results, suggesting that AI could also be used for other event planning.
Industry Implications
1. Wedding Technology - The wedding industry is experiencing innovative disruption from technology and personalized services.
2. Entertainment Industry - The music industry and event entertainment professionals are influenced by the rise of customizable wedding playlist and musician booking apps.
3. Artificial Intelligence - AI-based solutions like Wedding Nook can be applied in other event planning fields beyond just weddings, streamlining vendor selection and suggesting a new era of event planning automation.
8 Featured, 57 Examples:
165,831 Total Clicks
Date Range:
Jun 15 — Dec 17
Trending:
Mild
Consumer Insight Topics:
