SISTAR's Gel 'Emoji Silisponges' are Both Useful and Adorable
Ellen Smith — October 3, 2017 — Fashion
References: sistarcosmetics & hypebae
Cosmetic tools such as the Beauty Blender have become popular among a Millennial demographic, prompting humorous products such as the 'Emoji Silisponges' from SISTAR to be created in response.
Silicone sponges are a common cosmetic tool, aiding one in the application of serum, sunscreen, foundation or BB cream. The tool enables users to apply makeup to desired areas, distributing the liquid evenly across the skin while eliminating the need to use one's fingers.
SISTAR's new emoji iteration of this application tool brings an added element of enjoyment to the makeup application process by creating a product that's not only useful, but pleasing to look at. The gel sponges range from adorable faces, to popular phrases like "LOL," creating a more emotional connection between the consumer and the product.
Silicone sponges are a common cosmetic tool, aiding one in the application of serum, sunscreen, foundation or BB cream. The tool enables users to apply makeup to desired areas, distributing the liquid evenly across the skin while eliminating the need to use one's fingers.
SISTAR's new emoji iteration of this application tool brings an added element of enjoyment to the makeup application process by creating a product that's not only useful, but pleasing to look at. The gel sponges range from adorable faces, to popular phrases like "LOL," creating a more emotional connection between the consumer and the product.
Trend Themes
1. Emoji-branded Makeup Tools - There is a trend of incorporating popular emojis into makeup application tools, creating a fun and visually appealing experience for consumers.
2. Personalized Cosmetic Products - Cosmetic products that allow consumers to express their personality and emotions through customization, such as emojis, are gaining popularity.
3. Enhancing Emotional Connection - The use of cute and relatable emojis in beauty products is a trend that aims to enhance the emotional connection between consumers and the brand.
Industry Implications
1. Cosmetics - The cosmetics industry can explore incorporating emojis into their product lines to appeal to a younger demographic.
2. Beauty Tools - Companies specializing in beauty tools and accessories can develop innovative products that feature emojis, tapping into the growing demand.
3. Personalized Merchandise - The personalized merchandise industry can benefit from incorporating emojis into cosmetic products, creating unique and customizable options for consumers.
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