Fashion brands embrace the color patterns of 90s Pop Entertainment
Implications - As stylish consumers become infatuated with the looks of the 90s, brands have responded by offering apparel with colorways vaguely reminiscent of the decade's pop cultural touchpoints. Without referencing any specific shows or films directly, brands artfully incorporate the colors and patterns of the era to create a nebulous but comforting level of nostalgia for consumers. By recognizing consumers' favorite aspects of the past and appealing to them indirectly, brands forge a deeper bond and share in their consumers' foundational memories.
Workshop Question - How could you rework your brand's offering to appeal to the 90s-obsessed consumer? What about other decades?
Trend Themes
1. 90s Nostalgia - Brands are utilizing the colors and patterns of the 90s pop cultural touchpoints to create a level of nostalgia for consumers
2. Vibrant Colors and Patterns - Fashion and accessories brands are incorporating vibrant colors and patterns to appeal to the fashion-conscious individuals and consumers who love to experiment with unexpected shades
3. Candy-inspired Collections - Collaborative candy-inspired collections offer consumers surprising and unconventional designs, giving brands personality and creating buzz-worthy marketing campaigns
Industry Implications
1. Fashion - The fashion industry can use 90s style nostalgia and incorporating vibrant colors and patterns in their product lines to create a deeper bond with consumers
2. Beauty - Beauty brands can offer unique hair dye jobs using vibrant, unexpected shades and patterns with dye product lines to appeal to the fashion-conscious individual and capitalize on 90s nostalgia
3. Marketing - Marketing can embrace candy-inspired concepts to forge collaborations with unique personalities from different industries, create buzz-worthy campaigns on social media, and tap into pop culture festivals
5 Featured, 44 Examples:
170,463 Total Clicks
Date Range:
Jan 17 — Dec 17
Trending:
Hot
Consumer Insight Topics:
