Designers aim to enhance engagement by collaborating with pop cultural trends
Implications - Luxury fashion brands are offering collectible items influenced by pop culture in order to better engage Millennial and Gen Z demographics. This slow but crucial shift comes as these brands seek to achieve the accessibility that fast fashion brands have so easily adopted, if not in cost then in cultural relevance.
Workshop Question - How can your brand attract overlooked demographics?
Trend Themes
1. Themed Collectibles - Different industries are offering themed collectibles as a way to celebrate and showcase their appreciation for certain pop culture references.
Industry Implications
1. Marketing and Advertising - The potential profitability of pop culture merchandise is driving brands to collaborate with franchises in order to reach younger consumers.
5 Featured, 45 Examples:
162,285 Total Clicks
Date Range:
Sep 16 — Dec 17
Trending:
Warm
Consumer Insight Topics:
