Brands simplify the hassles of holiday meal prep
Implications - To avoid the inevitable costs and time-consuming preparation associated with cooking over the holidays, brands are offering simplified meal kits that contain traditional holiday foods. These kits offer the balance of quality and convenience that consumers now often require, while leaving them more time to focus on the various rituals they prioritize during the holidays.
Workshop Question - How can your brand aid in helping its consumers focus on the things they enjoy, or hold in high regard?
Trend Themes
1. Holiday Meal Kits - Meal kits with holiday food offer time-saving alternatives to cooking for the holidays
2. Friendsgiving Celebration - Brands offer products and promotions to accommodate 'Friendsgiving,' a new holiday celebration trend among millennials
3. Hangover Remedies - Brands offer hangover remedies for holiday celebrations that involve drinking
Industry Implications
1. Meal Kit Delivery Services - Meal kit delivery services can offer prepackaged holiday meal kits that cater to consumers looking for convenient meal-prep solutions
2. Food and Beverage - Brands throughout the food and beverage industry can tailor their offerings to accommodate holiday meal prep and hangover remedies
3. Ride-hailing Services - Ride-hailing services like Uber can collaborate with retailers to offer promotional deals on holiday meal kits that can be delivered quickly and directly
