Products made by small businesses reach a new market by enhancing availability
Trend - Though the majority of North American consumers are interested in buying from small businesses, the lack of accessibility (and therefore, convenience) can be a barrier. Small businesses are responding by innovating around the delivery of their products.
Insight - Consumers have never been more conscious and aware of their consumption habits as they are now. Readily available information through online media and peer-to-peer engagement has provided consumers with more insight into topics such as sustainability and social good. That increased awareness has prompted the need for more accessible ways to support and participate in those initiatives.
Insight - Consumers have never been more conscious and aware of their consumption habits as they are now. Readily available information through online media and peer-to-peer engagement has provided consumers with more insight into topics such as sustainability and social good. That increased awareness has prompted the need for more accessible ways to support and participate in those initiatives.
Workshop Question - What is one thing you could tweak about how your product is packaged or stocked to enhance accessibility?
Trend Themes
1. Greater Accessibility of Products - Small businesses are innovating around the delivery of their products to reach a wider market.
2. Demand for Sustainable and Socially Conscious Products - Increased awareness and access to information has prompted the need for more accessible ways of supporting socially and environmentally conscious initiatives.
3. Integrated Payment and Shipping Platforms - Payment and shipping under a single umbrella help inexperienced entrepreneurs as well as brick-and-mortal small businesses to take advantage of modernized order fulfillment processes.
Industry Implications
1. Technology - Innovations in mobile applications and payment processing technology create new opportunities for expanding consumer markets for small businesses.
2. Food Industry - Demand for locally sourced and organic produce creates new opportunities for innovative vending machine services and streamlined pick-up options.
3. Retail - Offering discounts, incentives, and localized alternatives are important strategies for retailers to engage customers and remain competitive.
6 Featured, 54 Examples:
121,061 Total Clicks
Date Range:
Apr 16 — Jun 18
Trending:
Warm
Consumer Insight Topics:
