Contemporary meat packaging offers stylized peeks at the product
Implications - Given that meat and meat-based products are likely to be a consumer's main source of protein, packaging efforts give a brand a competitive edge in an increasingly saturated market. As such, aesthetically pleasing package designs that keep meat products fresher longer and are characterized by die cut windows offer a glimpse of the quality of the product. Speaking to changing lifestyle trends and concerns around sustainable cultivation, such packaging solutions balance functional superiority with emotional reassurance.
Workshop Question - In what ways does your business tackle the consumer desire for transparency? How has that been reflected in your products or services?
Trend Themes
1. Die Cut Windows - Brands are incorporating die cut windows in meat packaging designs, offering a glimpse of the quality of the product and balancing functional superiority with emotional reassurance.
2. Contemporary Artisan Packaging - Contemporary artisan packaging targeting a younger market is becoming increasingly popular with brands producing processed meats and premium meat sausages.
3. Ultra-organic Meat - The clean eating movement has given rise to ultra-organic meat offerings that are fat-free, free from antibiotics and come from free-range animals fed a vegetarian diet.
Industry Implications
1. Meat Packaging - Innovative solutions are needed within the meat packaging industry to create effective designs that balance emotional reassurance and functional superiority.
2. Clean Eating - The clean eating movement is driving demand for premium quality meat products that are organic, fat-free, free from antibiotics and synthetic fertilizers or pesticides.
3. Artisanal Food - The artisanal food industry is expanding into traditional meat products such as sausages and deli meats by offering premium organic offerings targeting a more demanding audience.
