MouseGraphics Uses Literal Representation for Salmon Oil Pills
Jamie Danielle Munro — May 27, 2014 — Marketing
References: mousegraphics.gr & lovelypackage
If one were to look at this package done by MouseGraphics for Salmon Oil, the first thought that comes to mind is that there's food inside. However, this packaging is actually done for a pill, not a piece of food.
While this may confuse some consumers, it certainly makes it stand out on the pharmaceutical shelves. The illustration helps people recognize where these health benefits come from. As stated by the design agency: "we opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish." This ensures people understand where this vitamin draws its nutrients from, so as people don't think Salmon Oil is just a brand name.
While this may confuse some consumers, it certainly makes it stand out on the pharmaceutical shelves. The illustration helps people recognize where these health benefits come from. As stated by the design agency: "we opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish." This ensures people understand where this vitamin draws its nutrients from, so as people don't think Salmon Oil is just a brand name.
Trend Themes
1. Literal Representation Packaging - Creating packaging that visually represents the product's content in a literal manner can attract attention and differentiate it from competitors.
2. Sensory Confusion Packaging - Utilizing packaging design that confuses the senses by resembling one product while containing another can spark curiosity and intrigue among consumers.
3. Natural Source Communication - Emphasizing the natural source of a product through packaging design can help consumers understand its origin and increase trust in the brand.
Industry Implications
1. Pharmaceutical Packaging - The pharmaceutical industry has an opportunity to explore innovative packaging designs that stand out on shelves and communicate product benefits effectively.
2. Nutritional Supplements - The nutritional supplement industry can leverage literal representation packaging to visually convey the ingredients and source of their products, informing and engaging consumers.
3. Health and Wellness Products - Brands in the health and wellness industry can utilize packaging designs that communicate the natural sources of their products, establishing credibility and appealing to conscious consumers.
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