Rizovoli's Fig Products are Marketed with Mirrored Heart Cut-Outs
Alyson Wyers — March 23, 2015 — Marketing
References: facebook & thedieline
The food packaging design for these fig products from Greek brand Rizovoli feature a girly "heart sandwich" cut-out. Designed by Costas Polatoglou, the branding is for a number of fig products, including sundried kimi figs, fig honey, fig jam and even a fig bar. The kimi figs are available in two sizes.
The Rizovoli logo is a hourglass-like heart, which when rotated horizontally resembles a the shape of a fresh fig. A seed pattern is also imprinted into the surface of the paper, paperboard and cardboard packaging material. The dessert boxes feature pastel colors that are subtly feminine. Costas Polatoglou described their strategy as offering "a contemporary image to the company and the products, avoiding to invest in nostalgic feelings or traditional elements."
The Rizovoli logo is a hourglass-like heart, which when rotated horizontally resembles a the shape of a fresh fig. A seed pattern is also imprinted into the surface of the paper, paperboard and cardboard packaging material. The dessert boxes feature pastel colors that are subtly feminine. Costas Polatoglou described their strategy as offering "a contemporary image to the company and the products, avoiding to invest in nostalgic feelings or traditional elements."
Trend Themes
1. Emotional Packaging Design - The use of heart-shaped cut-outs in fig packaging demonstrates the trend of using emotionally appealing designs to connect with consumers.
2. Feminine Food Packaging - The pastel colors and heart-shaped cut-outs in the fig packaging reflect the trend of targeting female consumers with visually appealing and feminine designs.
3. Branding with Contemporary Imagery - Rizovoli's fig packaging design showcases the trend of using modern and contemporary visuals to create a fresh and innovative brand image.
Industry Implications
1. Food and Beverage Packaging - The heart-shaped fig packaging design offers an opportunity for companies in the food and beverage packaging industry to explore innovative and eye-catching designs.
2. Gourmet Food Products - The use of heart-shaped cut-outs in fig packaging can be utilized by gourmet food companies to create unique and visually appealing packaging for their products.
3. Graphic Design and Branding - The innovative fig packaging design shows potential for graphic design and branding agencies to create modern and creative packaging solutions for their clients.
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