This British Smoked Salmon Brand Boasts Artistic Packaging
Rebecca Byers — August 25, 2015 — Lifestyle
References: packagingoftheworld
This example of smoked meat branding hails from the UK. Although one may not think of Britain as a hot spot for smoked meat products, the Springs' Smokery brand gets a boost from its abstract art-inspired packaging created by Distil Studio. The fierce packaging appears more like works of art rather than a vessel for gourmet meat products. Also included in the Springs' Smokery product range are kippers and pate.
The dynamic packaging range also features word from Peter Dunkley that hint at the brand's history in "skill, smoke and Sussex Oak." The wording references the brand's method of production that has been central to the product range for three generations. Combined with the contemporary art-inspired packaging, this brand identity is sure to make the product range shine on shelves.
The dynamic packaging range also features word from Peter Dunkley that hint at the brand's history in "skill, smoke and Sussex Oak." The wording references the brand's method of production that has been central to the product range for three generations. Combined with the contemporary art-inspired packaging, this brand identity is sure to make the product range shine on shelves.
Trend Themes
1. Art-inspired Packaging - Opportunity for brands to create unique packaging designs that stand out and evoke emotion.
2. Heritage Branding - Potential to highlight a brand's rich history and tradition in product marketing.
3. Gourmet Packaging - Chance to elevate the perception of food products by designing packaging that portrays luxury and sophistication.
Industry Implications
1. Food and Beverage - Opportunity for food brands to differentiate themselves through innovative packaging designs.
2. Art and Design - Potential for artists and designers to collaborate with brands in creating artistic packaging that elevates their products.
3. Heritage and Tradition - Opportunity for brands with a long history to leverage their heritage in their branding and packaging.
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