Rise's Health Food Branding Incites Challenge and Change
Laura McQuarrie — January 6, 2015 — Lifestyle
References: partners.pt & packagingoftheworld
In creating this health food branding, MSTF Partners was challenged to make these superfood mixtures stand out in a market that's now becoming saturated with natural products, vitamins and supplements.
The benefits of consuming superfoods are numerous—they boost memory, clarity, strength, balance and overall well-being—but rather than overwhelming consumers with busy labels laden with claims, these pouches highlight the best quality of a particular superfood. For instance, Rise makes calls to action with words like Conquer, Shine, Believe, Detox, Relax, Seduce and Fight. Since knowing where to start with superfoods can be intimidating, this simple, vibrant packaging system makes introducing the power of nutritionally-potent foods into your diet easy. Playing off the brand name, Rise, the simple packets make use of an arrow shape to suggest their uplifting nature.
The benefits of consuming superfoods are numerous—they boost memory, clarity, strength, balance and overall well-being—but rather than overwhelming consumers with busy labels laden with claims, these pouches highlight the best quality of a particular superfood. For instance, Rise makes calls to action with words like Conquer, Shine, Believe, Detox, Relax, Seduce and Fight. Since knowing where to start with superfoods can be intimidating, this simple, vibrant packaging system makes introducing the power of nutritionally-potent foods into your diet easy. Playing off the brand name, Rise, the simple packets make use of an arrow shape to suggest their uplifting nature.
Trend Themes
1. Simplified Superfood Packaging - The rise of superfoods has created an opportunity for simplified and vibrant packaging designs to help consumers easily integrate these nutritional powerhouses into their diets.
2. Action-driven Branding - The use of action-oriented words in superfood packaging, such as conquer, shine, believe, detox, relax, seduce, and fight, provides a disruptive innovation opportunity for brands to motivate and engage consumers.
3. Distinctive Labeling in a Saturated Market - In a saturated market of natural products, vitamins, and supplements, the development of distinctive packaging labels for superfood mixtures presents an opportunity to stand out and capture consumer attention.
Industry Implications
1. Health Food Industry - The health food industry can leverage simplified superfood packaging as a means to showcase the nutritional benefits of their products and attract health-conscious consumers.
2. Branding and Design Industry - The branding and design industry can explore action-driven packaging strategies to help health food brands differentiate themselves in a competitive market and create engaging consumer experiences.
3. Nutritional Supplements Industry - For the nutritional supplements industry, adopting distinctive labeling techniques inspired by superfood packaging can help increase product visibility, connect with consumers, and drive sales.
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