Inspiral's New Branding is Streamlined and Sustainable
Jana Pijak — January 21, 2015 — Lifestyle
References: inspiral.co & packagingoftheworld
Studio h is the creative team behind Inspiral's new branding and sustainable food packaging concept. The raw food company is known for their healthy product range and most recently wanted to appeal to a broader market with their much-needed re-branding effort.
While Inspiral's original branding was associated with a wholesome, hippie aesthetic, studio h's concept is more focused on bold graphics and food packaging solutions that are versatile and environmentally friendly.
Inspiral's popular kale chip products are now packaged in recyclable paper bags rather than plastic containers while their seeds and grains are displayed in eco-friendly cardboard boxes. Overall, the company's packaging is simple, durable and most importantly more sustainable than it originally was. It is also visually appealing thanks to its mix of vivid graphics and typography.
While Inspiral's original branding was associated with a wholesome, hippie aesthetic, studio h's concept is more focused on bold graphics and food packaging solutions that are versatile and environmentally friendly.
Inspiral's popular kale chip products are now packaged in recyclable paper bags rather than plastic containers while their seeds and grains are displayed in eco-friendly cardboard boxes. Overall, the company's packaging is simple, durable and most importantly more sustainable than it originally was. It is also visually appealing thanks to its mix of vivid graphics and typography.
Trend Themes
1. Sustainable Packaging - There is an opportunity to create more eco-friendly packaging for food products.
2. Visual Rebranding - Opportunities exist to visually rebrand companies to appeal to a broader market.
3. Health Foods - Health food companies can continue to innovate and expand in the market.
Industry Implications
1. Food Packaging Industry - The food packaging industry can continue to develop sustainable and visually appealing packaging options.
2. Marketing and Advertising Industry - The marketing and advertising industry can help companies rebrand and appeal to a broader audience.
3. Health Food Industry - The health food industry can continue to innovate and offer more sustainable and healthy products.
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