Pregnancy apparel meets consumer value interests via transformative styles
Implications - Heightened competition in the maternity market has been further intensified by a rising consumer interest in value. In response, maternity brands are designing transitional apparel suited to numerous pregnancy stages. Meeting several needs at once is enticing to many demographics that, by way of instant access to online deals, are hyper aware of enticing commercial offers.
Workshop Question - What added value proposition sets you apart from your competitors and how are you messaging that?
Trend Themes
1. Transitional Maternity Wear - Maternity brands are designing transitional apparel suited to numerous pregnancy stages to meet the consumer interest in value.
2. Accommodating Nursing Gowns - Clothing specifically designed for women with infants, such as nursing gowns, are being created to accommodate the changes of up to three cup sizes.
3. Luxe Maternity Sleepwear - Maternity brands are creating activewear and sleepwear that's fashionable, transitional and offers longevity.
Industry Implications
1. Maternity Apparel - Innovative transitional designs and a growing consumer interest in value are driving competition in the maternity wear market.
2. Fashion - As maternity apparel becomes more fashion-focused, businesses are challenged to balance aesthetics with functionality and longevity.
3. Athleticwear - Expectant mothers' growing interest in staying fit while pregnant has led to the creation of more comfortable and roomy maternity activewear, accommodating a need for transitional garments with increased mobility.
4 Featured, 18 Examples:
80,003 Total Clicks
Date Range:
Nov 15 — Nov 15
Trending:
Mild
Consumer Insight Topics:
