This Fish Packaging Design Aims to Meld Tradition with Modernity
Rebecca Byers — April 22, 2015 — Lifestyle
References: koor.eu & packagingoftheworld
This fish packaging design is a functional way to communicate the brand's dedication to the traditional cooking methods of the product. The Peetri Lõheäri brand of seafood was given a makeover thanks to KOOR Packaging Design, who infused the design with a hint of sleek modernity.
The Peetri Lõheäri fish packaging design reads that the seafood is "smoked just like the old days," which reaffirms the brand's interest in presenting itself as a fresh take on tradition. By presenting a contemporary branding identity on supermarket shelves, this seafood brand is able to differentiate itself from the lesser brands whose meats are packaged in Styrofoam sleeves and plastic wrap. In this way, Peetri Lõheäri is able to establish itself as a brand that cares about quality and in what condition the product will be in once it has been carried home.
The Peetri Lõheäri fish packaging design reads that the seafood is "smoked just like the old days," which reaffirms the brand's interest in presenting itself as a fresh take on tradition. By presenting a contemporary branding identity on supermarket shelves, this seafood brand is able to differentiate itself from the lesser brands whose meats are packaged in Styrofoam sleeves and plastic wrap. In this way, Peetri Lõheäri is able to establish itself as a brand that cares about quality and in what condition the product will be in once it has been carried home.
Trend Themes
1. Tradition-meets-modernity Packaging Design - This trend offers disruptive innovation opportunities for brands to showcase their dedication to tradition while incorporating sleek and modern elements into their packaging designs.
2. Brand Identity Differentiation - This trend offers disruptive innovation opportunities for brands to stand out on supermarket shelves by presenting a contemporary branding identity that sets them apart from competitors.
3. Quality-focused Packaging - This trend offers disruptive innovation opportunities for brands to emphasize their commitment to product quality and the condition in which it will be delivered to customers.
Industry Implications
1. Seafood Packaging - This industry can explore innovative ways to merge traditional and modern elements in packaging designs to enhance brand image and attract customers.
2. Food Packaging - This industry can capitalize on the trend of brand identity differentiation to create unique and eye-catching packaging designs that help products stand out on shelves.
3. Consumer Goods - This industry can leverage quality-focused packaging to enhance the perceived value and trustworthiness of their products, leading to increased customer loyalty.
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