This Contemporary Processed Meat Packaging Design Targets Millennials
Rebecca Byers — March 26, 2015 — Lifestyle
References: seltersdesign.no & packagingoftheworld
Creative firm Selters Design recently created a range of processed meat packaging for Norwegian brand Jan & Gisles. The designs are contemporary and champion the artisan aesthetic, while they also market the product to a much younger generation than cold cuts would generally be marketed to.
The graphical packaging is made from brown craft paper and features sketched outlines of two men having a conversation. The packaging also features several pops of color, but in earthy tones that feel realer than the bright, highly unnatural plastic processed meat packaging normally found in grocers.
By marketing to a younger generation, Jan & Gisles hope to woo the young urban professional crowd who is strapped for time when it comes to grocery shopping and lunch making.
The graphical packaging is made from brown craft paper and features sketched outlines of two men having a conversation. The packaging also features several pops of color, but in earthy tones that feel realer than the bright, highly unnatural plastic processed meat packaging normally found in grocers.
By marketing to a younger generation, Jan & Gisles hope to woo the young urban professional crowd who is strapped for time when it comes to grocery shopping and lunch making.
Trend Themes
1. Artisanal Packaging - There is an opportunity for processed food brands to differentiate themselves by introducing artisanal packaging designs.
2. Marketing to Millennials - There is an opportunity for food brands to create a marketing strategy that caters specifically to millennials' preferences and lifestyles.
3. Eco-friendly Packaging - There is an opportunity for food brands to reduce their carbon footprint by using eco-friendly materials for their packaging.
Industry Implications
1. Processed Food - The processed food industry can benefit from adopting new packaging designs to attract younger consumers.
2. Marketing - The marketing industry can provide innovative ways to reach millennials and promote food brands differently.
3. Packaging - The packaging industry can develop and supply more eco-friendly packaging materials to meet the rising demand for sustainable packaging.
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