Its not unusual for a business to align itself with an important cause, and this list of July 2018 social business ideas list just a few of the ways in which companies are expanding its services to appeal to a socially conscious consumer, or to support a cause.
June was Pride month, promoting numerous companies to show support for the LGBTQ+ community with a variety of campaigns, clothing lines and charitable initiatives. Some standouts include Shake Shack's Pride line, which also promoted its new Pride-themed drink. On a similar note, Under Armour updated one of its sneaker silhouettes to feature a celebratory rainbow.
Meanwhile, McDonald's took an environmentally friendly stance by banning the distribution of plastic straws. The fast food chain will be replacing the straws with an eco-friendly alternative.
Top 65 Social Good Businesses
65
Safe Sex-Supporting Wearables
New Deal Design's Buzz Bracelet Aims to Ensure Consensual Sex
64
Ethical Investment Platforms
Wahed Invest is a Digital Halal-Focused Ethical Investing Platform
63
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
62
Boundary-Pushing Publicity Stunts
Björn Borg Shows Strong LGBTQ+ Support at the FIFA World Cup
61
Food Allergy Awareness Campaigns
SickKids and Kraft Joined for the #KraftBearHugs Initiative
60
Celebratory Pastel Sneakers
adidas Introduces the I-5923 PRIDE Shoes for Pride Month
59
Co-Branded Cause Apparel
Alexander Wang x Trojan Celebrates Pride Month Fashion & Health
58
Gender-Neutral Awareness Sweaters
Claude & Co's Slogan Sweaters Donate to Meningitis Research
57
Summery Ethically Produced Fashion
People Tree Honors Fair Trade Practices and Sustainability
56
Eco-Conscious Athletic Hoodies
Parley for the Oceans and adidas Rework the Iconic Z.N.E. Hoodie
55
Culturally Inclusive Streetwear
Akomplice and Nacho Becerra Dropped the Mi Bandera Collection
54
Burger-Themed Pride Capsules
Shake Shack Celebrates Pride Month with a Clothing Line & a New Drink
53
Honest Hawaiian Shirt Prints
The Parley for the Oceans x Adolfo Correa Collab Builds On Pollution
52
Fast Food Card Games
'Reel It In' is a Card Game for Kids Based on McDonald’s Filet-O-Fish
51
Immigration Aid T-Shirts
NOAH's 'Free the Children' Shirt Benefits Refugees and Immigrants
50
Pride-Supporting Graphic Tees
Bianca Chandôn Shows Support with the New Grateful Pride Line
49
Anti-Bullying School Campaigns
The Diana Award Introduces the #Back2School Campaign
48
Pride-Themed Stock Photos
LGBTQ Pride by Burst Offers Free Stock Photos for Commercial Projects
47
Oversized Endangered Animal Seating
The 'Endangered' Exhibition by Porky Hefer Raises Awareness
46
Empowering Inclusive Dolls
Ellen Brudet's Coloured Goodies Celebrates Uniqueness in Beauty
45
Life-Changing Camp Experiences
Tim Hortons Camp Day Offers Youth a Sense of Teamwork and Community
44
Empowering Natural Beauty Products
Zandra Beauty Boasts Positivism-Encouraging Packaging Messages
43
In-House Recycling Facilities
Bolon's Identity is Accentuated by Its Dedication to Sustainability
42
Sustainable Trans-Seasonal Fashion
Jungle Folk Works with Artisans for Its Unique Capsules
41
Engagingly Innovative Discovery Groups
VRTO is a Collective That Explores Digital Landscapes
40
Collaborative Princess Footwear
TOMS' Disney Cinderella Collection Features a Classic Princess
39
Crowdsourced Knowledge Databases
Symphosis Has Educational Decks from Experts in Different Fields
38
Pride-Celebratory Running Shoes
Under Armour Unveils a Pride Iteration of Its HOVR Sonic Shoes
37
Sobriety-Focused Festival Initiatives
Shambhala's Camp Clean Beats is Drug and Alcohol-Free
36
Charitable Children's Bracelets
Louis Vuitton's Lockit Fluo Bracelets Help Children in Syria
35
Paper Fast Food Straws
UK McDonald's Straws Will Be Swapped for Eco-Friendly Alternatives
34
Entertaining Craft Beer Podcasts
Drinking Partners Produce Comedic Discussions & Boast Live Events
33
Family-Centric Educational Lessons
The DaDaBaby E-Learning Service Appeals to Millennial Parents
32
Charitable Pain Relief Products
b+b's Pain Relief Medications Support a One-for-One Model
31
Ethical Perfume Line Partnerships
7 Virtues Partners with Suppliers in Rebuilding Countries
30
Robotics Engineer Barbies
Barbie has Partnered with Tynker to Teach Kids About Coding
29
Online Drive Sober Pledges
Heineken Invites Drivers to Commit to Sobriety with an Online Pledge
28
Pride-Honoring Rainbow Raincoats
Stutterheim Launched a Vladimir Raincoat in Celebration of Pride
27
Blockchain Marriage Platforms
Björn Borg is Promoting Equality for All with 'Marriage Unblocked'
26
Pride-Celebrating Cards
The Papyrus Pride Cards Commemorate Unity and Inclusivity
25
Ethical Vegetable-Tanned Leather Goods
CHC Thoughtfully Sources Its Premium Leathery Materials
24
Hacker Protection Manuals
'Watch Your Hack' Teaches People to Avoid Hackers
23
Behavioral Science-Based Beer Campaigns
Heineken uses Behavioral Science to Prevent Drunk Driving
22
Turtle-Shaped Bath Bombs
Lush's Sea Turtle Jelly Bombs Promote Environmental Awareness
21
Female-Centered Empowering Razor Campaigns
Billie Celebrates Female Body Hair with Its New Video
20
Uncompromising Racing PSAs
Heineken's Newest 'When You Drive, Never Drink' Ad Stars Nico Rosberg
19
Colorful Pride-Celebrating Activewear
Under Armour's Pride Collection is Entitled 'United We Win'
18
Haunted Geo-Locating Apps
NYC Haunts Helps Youth Uncover Social or Political Issues
17
Cause-Oriented Upcycled Shirts
The North Face & National Geographic Collab Boasts Sustainable Tees
16
LGBT-Friendly AR Maps
WYD Pride Instantly Reveals Gay-Friendly Places Nearby
15
Personal Mentorship Platforms
'Openmind' Offers 1-to-1 Mentorship from Experts
14
Community-Engaging Urban Challenges
Pittsburgh Undertakes Ford's City of Tomorrow Challenge
13
Vulnerability-Exploring Events
New York City's Club SÖDA Promotes Conscious Drinking Choices
12
Celebratory Pride Swimwear
Speedo's Take Pride Capsule Captivates Spirit and Strength
11
Diversity-Promoting Bread Products
Bimbo's Integrated Bread Puts Many Types in a Single Package
10
5G-Enhanced Learning Experiences
Verizon Developed ChalkTalk to Bring Global Teams Closer Together
9
Black Culture Tech Platforms
Pittsburgh Launches Blacture to Give Voice to an Understated Culture
8
Test-Taking Tech Features
Google Classroom Lock Mode Restricts Users to a Single Page
7
Student Loan Paydown Perks
Live Nation Boasts an Attractive Business Model with Its Benefit Plans
6
Illustrated Charitable Beer Mats
Gordeon Reid & Callum Stephenson Fuel a World Cup-Themed Project
5
Abuse-Fleeing Moving Services
Shelter Movers Provides Free Moving Services for Victims of Abuse
4
Seamless Voice-Controlled Donations
Alexa Donations Helps Users Support Worthy Causes
3
Conservation Gaming Campaigns
Minecraft's Update Aquatic Helps Players Support Real Oceans
2
Charitable Pizza Rebrands
Blaze Pizza is Teaming Up with (RED) to Support the Fight Against AIDS
1
Interactive Software Platforms
Lumo Interactive's Displays Allow People to Make Their Own Content
Related Ideas
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Celebratory QSR Burgers
McDonald's UK has Unveiled Two New Burgers for its 50th Birthday
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
Pride-Inspired Safe Spaces
Sephora Launched 'Brave Spaces' in Honor of Pride
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
QSR Brand Holiday Ornaments
The 2024 Shake Shack Holiday Merch Collection Just Dropped
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Pride Juice Packs
The Pressed Juicery Pride Pack Arrives in Time for Pride
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Eco-Conscious Luxury Collections
Stella McCartney Introduced the Limited-Edition SOS Collection
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Collaboration QSR Merch Collections
The McDonald's x graniph Collection is Retro-Inspired
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Inventive Fast Food Campaigns
Habit Burger Launches Its #1 Ranked 'Double Char' Burger into Space
Celebrity Pride Partnerships
Betsey Johnson and Miley Cyrus Announce a Happy Hippie Partnership
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
LGBTQ Youth-Benefiting Doughnuts
Voodoo Doughnut's Pride Bar Doughnut Supports It Gets Better
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Party-Ready Burger Promotions
This Shake Shack Large Order Promotion is Here for Summer
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Dry Cleaning Restaurant Partnerships
Shake Shack is Offering a Tide Cleaners Coupon with Purchase
Delivery-Based Food Rescue Initiatives
Albertsons Companies and Uber Partner on Food Rescue
Pride Month Nail Polishes
The Sally Hansen x Pride Limited Edition Collection Supports GLAAD
Sustainability Driven Brand Commitments
Humanscale Celebrates Its Growing Ocean Collection in July
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Pride-Themed Acne Treatments
Peace Out Skincare Debuted a Special Edition of Its Acne Healing Dots
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Children's Food-Insecurity Campaigns
Subway's Never Miss A Lunch Campaign Is Set to Relaunch
Eco-Friendly Pet Programs
Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
LGBTQ+ Business-Supporting Programs
The Daylight App and Civil Jewelry are Rewarding LGBT Spending
Charitable Pride Month Burgers
Honest Burgers Brooklyn Stonewall Inn Edition is Available Now
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Prideful Sprinkle-Topped Shakes
Shake Shack Unveils the New Pride Shake Ahead of Pride Month
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
Denim Pride Collections
Levi's Releases Its Pride Collection Called Rainbow Rodeo
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Charitable Burger Initiatives
A&W Canada is Hosting Its Burgers to Beat Ms Day
Vegan LATAM Fast-Food Restaurants
'Joy Burgers & Plants' Brings Plant-Based Options to Argentina
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Pride-Honoring Bird Figurines
Target Dresses Up the Pride Birds to Celebrate this Month
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Fast Food Plushie Collaborations
McDonald's Singapore and Hello Kitty Release Eight Plushies
Environmental Sustainability Business Initiatives
Butterfly Pavilion Organized a Special Coalition
Pride-Themed Performance Socks
MoveActive is Celebrating Pride 2024 with Love Wins
Allergy-Friendly Retailer Campaigns
FARE and CVS Pharmacy Partnered for the Teal Pumpkin Project
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Black-Owned Restaurant Initiatives
Pepsi Dig In Brings Back Its Restaurant Royalty Program
LGBTQ Employee Programs
Intuit India's Partnership with Leading With Pride Supports LGTBQ Workers
QSR Movie Merch Collections
Arby’s x GOOD BURGER 2 Merch Celebrates the Upcoming Movie
Retail QSR Dining Partnerships
Walmart and Burger King Partnered for an Exclusive Benefit
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Over-the-Top Pride Desserts
Serendipity3 and SIGBI Created a Showstopping Pride Month Sundae
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Pride Month Campaign Extensions
Nivea Proud In Your Skin Campaign Was Extended
Farmer-Supporting Merch Ranges
This sweetgreen Merch Benefits the National Young Farmers Coalition
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Biodegradable Fast Food Uniforms
These McDonald's Uniforms Use 'CiClo' Fabric Technology
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Food Insecurity-Targeting Initiatives
Hormel Foods Expanded Its Efforts During Hunger Action Month
Charitable Laundry Initiatives
Tide Expands Its Loads of Hope Program with a New Partnership
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Sustainable Charcoal Brands
The Good Charcoal Company Sponsors Free BBQs for Those in Need
Premium QSR Picnic Kits
Shake Shack Added Veg Out Picnic Kits for National Picnic Month
Pride Month Football Collections
The NFL Pride Month Capsule Was Created with Humberto Leon
Activist-Honouring Hazy IPAs
The Rainbows Everywhere IPA Celebrates Pride Month
Plant-Based QSR Seafoods
OmniFoods and Neat Burger Partnered for a Plant-Based Seafood Menu
Pride Month Popcorn Snacks
These Popcorn Shed Pride Month Products Come in Two Chromatic Options
Record-Breaking Drag Brunches
H&M Broke a Record for the "Most People Attending a Drag Brunch"
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Prideful Cider Retail Kits
These Strongbow Pride Kits Help Retailers Get Ready for the Event
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
QSR Book Initiatives
SONIC Drive-In Donates to Expand Book Access Across America
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Pizza Brand-Initiated Fundraising Campaigns
&pizza Partners with SMYAL for Pride Month
Whimsical Ethically Made Apparel
iClothing Unveils its Bold and Eco-Friendly Sugarhill Collection
Branded Small Business Contests
Staples Canada Honors Small Businesses with Boost My Biz Contest
Awareness-Raising Salad Bowls
The Smile Farms Bowl Honors Disability Employment Awareness Month.
Hydration-Focused Pride Partnerships
Flow Beverage Corp. is Sponsoring Pride Toronto Events
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
Complimentary Pride Month Meals
This Deliveroo Campaign Offers Free Meals to Homeless LGBTQ+ Youth
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App
Pride-Themed Rainbow Donuts
Crosstown x Chef John Whaite Support Homeless LGBTQIA+ Young People