The A&W Burgers to Beat MS Campaign Supports Canadians with MS
Michael Hemsworth — August 14, 2023 — Social Good
The A&W Burgers to Beat MS campaign is being run in Canada in support of Canadians living with multiple sclerosis as a way to encourage consumers to get involved in a simple way. The campaign will see $2 from every Teen Burger sold on Thursday, August 17, 2023 donated to MS Canada with the currently fundraising goal set at $2-million. Consumers can make a purchase via the brand's app, at the drive-thru, for dine-in or takeout to have their order counted towards the goal on the aforementioned date.
The A&W Burgers to Beat MS campaign is being promoted with the help of Toronto Maple Leafs defenseman TJ Brodie and his wife Amber and to raise overall awareness for those living with MS.
Image Credit: A&W
The A&W Burgers to Beat MS campaign is being promoted with the help of Toronto Maple Leafs defenseman TJ Brodie and his wife Amber and to raise overall awareness for those living with MS.
Image Credit: A&W
Trend Themes
1. Raising Awareness for Charitable Causes - The A&W Burgers to Beat MS campaign utilizes a combination of celebrity endorsement and customer participation to raise awareness for multiple sclerosis.
2. Fundraising Through Consumer Purchases - By donating a portion of every Teen Burger sold, the A&W Burgers to Beat MS campaign provides an opportunity for consumers to contribute to a charitable cause through their everyday purchases.
3. Utilizing Technology for Easy Donations - The A&W Burgers to Beat MS campaign allows consumers to make donations conveniently via the brand's app, promoting the use of technology to support charitable initiatives.
Industry Implications
1. Quick Service Restaurants (QSR) - The A&W Burgers to Beat MS campaign highlights the potential for QSRs to engage in charitable campaigns to support social causes.
2. Nonprofit Organizations - The A&W Burgers to Beat MS campaign demonstrates how nonprofit organizations can collaborate with businesses to generate donations and raise awareness for their cause.
3. Mobile App Development - The A&W Burgers to Beat MS campaign showcases the importance of mobile app development for businesses looking to offer seamless donation experiences to their customers.
1.9
Score
Popularity
Activity
Freshness
