Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Laura McQuarrie — April 23, 2024 — Eco
References: hellmanns & fashionunited.uk
Corn, mushrooms, apples and grapes are not only common food waste items, they're also the ingredients that went into making the 1352: Refreshed Sneakers by Hellmann's Canada. These limited-edition food waste sneakers from the mayonnaise brand were created in collaboration with sustainable fashion brand ID.Eight and they challenge people to think differently about food consumption.
The sneakers get their name from the 1,352 Canadian dollars that the average Canadian household wastes on food each year. Canadians can enter to win a pair of the 1352: Refreshed Sneakers online, and for every entry, Hellmann's Canada will donate the equivalent of 10 meals to its charity partner Second Harvest, the largest food rescue organization in Canada.
The sneakers get their name from the 1,352 Canadian dollars that the average Canadian household wastes on food each year. Canadians can enter to win a pair of the 1352: Refreshed Sneakers online, and for every entry, Hellmann's Canada will donate the equivalent of 10 meals to its charity partner Second Harvest, the largest food rescue organization in Canada.
Trend Themes
1. Sustainable Fashion Footwear - Exploring new materials and design techniques to create eco-friendly footwear options.
2. Food Waste Utilization - Innovating ways to repurpose food waste into consumer products with a sustainability focus.
3. Consumer Engagement Campaigns - Leveraging interactive initiatives to raise awareness about food waste and foster consumer participation.
Industry Implications
1. Fashion & Apparel - Exploring collaborations between food and fashion brands for sustainable product lines.
2. Food & Beverage - Diversifying product offerings by incorporating food waste into non-edible consumer goods like footwear.
3. Marketing & Advertising - Developing cause-related campaigns that drive social impact and consumer engagement through innovative partnerships.
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