Bianca Chandôn Shows Support with the New Grateful Pride Line
Amy Duong — June 28, 2018 — Social Good
References: biancachandon & hypebeast
Bianca Chandôn is celebrating Pride Month with 'Grateful Pride,' a series of graphics-accented pieces, along with the Grateful Dead. The range taps the Grateful Dead's name and its famous multi-colored bear logo. The series sees a t-shirt and a racing cap that both wear colorful details as a nod to the LGBTQ+ community.
The tee sees a series of multicolored animal characters dancing as a graphic across the chest area. Additionally, the words "Grateful Pride" are finished in black, resting on top of the smiling cat, fox, otter, seal and cow -- each animal in a different vibrant hue recalling the LGBTQ+ flag. These same colorful tones are on the racing cap with a series of stripes on the crown. The celebratory capsule dropped June 15th online at Bianca Chandôn. All of the proceeds from the t-shirt will go towards Housing Works, which is a non-profit organization dedicated to homelessness and AIDS.
The tee sees a series of multicolored animal characters dancing as a graphic across the chest area. Additionally, the words "Grateful Pride" are finished in black, resting on top of the smiling cat, fox, otter, seal and cow -- each animal in a different vibrant hue recalling the LGBTQ+ flag. These same colorful tones are on the racing cap with a series of stripes on the crown. The celebratory capsule dropped June 15th online at Bianca Chandôn. All of the proceeds from the t-shirt will go towards Housing Works, which is a non-profit organization dedicated to homelessness and AIDS.
Trend Themes
1. Graphic-accented Fashion Lines - Opportunity for other fashion brands to launch similar graphic-accented lines in support of social causes.
2. Charitable Sales Strategies - Opportunity to follow Bianca Chandôn's model and donate proceeds from sales to charitable organizations.
3. LGBTQ+ Themed Fashion Collections - Opportunity for other brands to create fashion collections that celebrate and support the LGBTQ+ community.
Industry Implications
1. Fashion - The fashion industry can create more socially responsible and charitable product lines.
2. Non-profit - Other non-profit organizations can seek partnerships with fashion brands to raise awareness and funds for their causes.
3. Retail - This highlights the potential of more retail companies to launch pro-social product campaigns.
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