Parley for the Oceans and adidas Rework the Iconic Z.N.E. Hoodie
Parley for the Oceans has been making sizable strides in the sector for sustainability in fashion and in June it extends its eco-conscious collaboration with sportswear brand adidas in updating an iconic athletic hoodie.
In the past, the not-for-profit organization has teamed up with brands like Corona to raise funds and awareness about sea life pollution. This month, the well-intentioned business reworks adidas' Z.N.E. hoodie and re-imagines it with a new material that is called Parley Ocean Plastic. It is made out of waste that has been gathered from beach sites and coastal communities. The new fabric is reported to be "both practical and eco-innovative." Thanks to the lightweight properties, the thermo-regulation and the strong adaptability of the material, the performance of the original design of the athletic hoodie is not compromised.
In the past, the not-for-profit organization has teamed up with brands like Corona to raise funds and awareness about sea life pollution. This month, the well-intentioned business reworks adidas' Z.N.E. hoodie and re-imagines it with a new material that is called Parley Ocean Plastic. It is made out of waste that has been gathered from beach sites and coastal communities. The new fabric is reported to be "both practical and eco-innovative." Thanks to the lightweight properties, the thermo-regulation and the strong adaptability of the material, the performance of the original design of the athletic hoodie is not compromised.
Trend Themes
1. Eco-conscious Sportswear - Fashion brands can collaborate with eco-conscious organizations and use innovative materials to create sustainable athletic wear.
2. Circular Fashion - Using materials made from waste products and upcycling fashion items can reduce waste and promote sustainability.
3. Performance Materials - Researching and utilizing materials that are both eco-innovative and still high performing can revolutionize the sportswear industry.
Industry Implications
1. Sportswear - Sportswear companies can collaborate with eco-conscious organizations and utilize innovative materials to create sustainable athletic wear, capturing a growing market of environmentally conscious consumers.
2. Fashion - Using materials made from waste products and upcycling fashion items can promote circular fashion practices, reducing waste and promoting sustainability.
3. Environmental Non-profits - Partnering with fashion and sportswear brands to create sustainable products and raise funds and awareness about environmental issues can be a successful way for non-profit organizations to achieve their objectives.
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