Lush's Sea Turtle Jelly Bombs Promote Environmental Awareness
Chayeanne Garvida — June 27, 2018 — Fashion
References: allure
Lush has introduced Sea Turtle Jelly Bombs to promote environmental awareness. The cosmetic retailer is educating consumers about the risks that plastics play in marine life. Many sea turtles die each year from ingesting plastic debris from the ocean that is often mistaken for food.
These turquoise-spotted green turtles fizz in your tub, similar to a traditional bath bomb. They are made with softening seaweed that gives the bathwater a texture that's like jelly and include hints of sandalwood oils and pine needle. The agar-agar that floats to the top of the bath water reminds consumers of the endangered species.
The Sea Turtle Jelly Bombs also include packaging that's support Lush’s initiative to drive a positive change.
These turquoise-spotted green turtles fizz in your tub, similar to a traditional bath bomb. They are made with softening seaweed that gives the bathwater a texture that's like jelly and include hints of sandalwood oils and pine needle. The agar-agar that floats to the top of the bath water reminds consumers of the endangered species.
The Sea Turtle Jelly Bombs also include packaging that's support Lush’s initiative to drive a positive change.
Trend Themes
1. Eco-friendly Bath Products - Turtle-Shaped Bath Bombs promote environmental awareness and present an opportunity for eco-friendly bath and beauty brands.
2. Educational Packaging - Lush's packaging for the Sea Turtle Jelly Bombs supports their initiative and presents an opportunity for other brands to educate and promote environmental awareness through their packaging.
3. Marine Life Conservation - The release of the Sea Turtle Jelly Bombs highlights the importance of marine life conservation and presents an opportunity for brands to promote similar campaigns focused on environmental preservation.
Industry Implications
1. Bath and Beauty - The Sea Turtle Jelly Bombs promote environmental awareness and present an opportunity for eco-friendly and educational products in the bath and beauty industry.
2. Packaging - The educational packaging for the Sea Turtle Jelly Bombs presents an opportunity for other packaging companies to develop environmentally friendly and educational packaging for consumer products.
3. Conservation - The release of the Sea Turtle Jelly Bombs highlights the importance of environmental conservation, presenting an opportunity for businesses to become more environmentally conscious and promote similar campaigns for the preservation of diverse ecosystems.
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