The Papyrus Pride Cards Commemorate Unity and Inclusivity
Amy Duong — June 21, 2018 — Social Good
References: papyrusonline & papyrusonline
It is currently Pride Month and Papyrus has introduced a series of premium-crafted Pride cards to celebrate. The label delivers a selection of aesthetically pleasing cards for people to build and foster meaningful connections beyond just Pride, but inclusive of holidays such as Mother's Day, Father's Day and Valentine's Day as well. Papyrus offers a series of boutique cards as the perfect medium to encapsulate love.
The range of cards boasts a variety of rainbow hues and motifs as a nod to the LGBTQ+ community. The brand includes cards with details for wife and wife, newlywed towels decorations that read "bride" and "bride," a couple with rainbow parachutes, and encouraging words such as "I love the very you of you."
The range of cards boasts a variety of rainbow hues and motifs as a nod to the LGBTQ+ community. The brand includes cards with details for wife and wife, newlywed towels decorations that read "bride" and "bride," a couple with rainbow parachutes, and encouraging words such as "I love the very you of you."
Trend Themes
1. Premium-crafted Cards - The trend of premium-crafted cards presents an opportunity for businesses to create high-quality, aesthetically pleasing cards that cater to various occasions.
2. Inclusive Celebrations - The trend of inclusive celebrations opens up possibilities for businesses to create cards that commemorate diverse holidays such as Pride, Mother's Day, Father's Day, and Valentine's Day.
3. LGBTQ+ Representation - The trend of LGBTQ+ representation in card designs provides an avenue for businesses to create cards that cater specifically to the LGBTQ+ community, offering diverse and inclusive options.
Industry Implications
1. Greeting Card Industry - The greeting card industry can leverage the trend of premium-crafted cards to introduce high-end products aimed at customers seeking quality and aesthetic appeal.
2. Gift and Stationery Industry - The gift and stationery industry has an opportunity to tap into the trend of inclusive celebrations by creating cards that cater to diverse holidays and occasions, providing customers with more inclusive options.
3. LGBTQ+ Market - The LGBTQ+ market can benefit from the trend of LGBTQ+ representation in card designs as businesses create cards that specifically acknowledge and celebrate the community's experiences and identities.
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