Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Allergy-Friendly Retailer Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

FARE and CVS Pharmacy Partnered for the Teal Pumpkin Project

— October 5, 2024 — Business
The Food Allergy Research & Education (FARE) nonprofit organization and CVS Pharmacy have joined forces for the Teal Pumpkin Project to help encourage a more inclusive experience when it comes to Halloween festivities. The initiative will see CVS Pharmacy offering an expanded range of non-food treats for shoppers to pick up and keep on hand for when trick-or-treaters come by on Halloween night. This follows on research that more than 65% of children with food allergies have had a negative Halloween experience caused by their inability to have conventional candies.

CEO of FARE Sung Pollute commented on the Teal Pumpkin Project initiative with CVS Pharmacy saying, "Fare is bringing the magic back to Halloween for kids of all ages with its Teal Pumpkin Project which encourages homes, schools and community events to include non-food treat options for Halloween. Fare's partnership with CVS Pharmacy helps ensure that all who would like to participate in Teal Pumpkin Project can easily access its curated selection of non-food treats and spread the magic of Halloween. We're thrilled to have a partner of CVS's stature recognizing the importance of this initiative joining forces with Fare."
Trend Themes
1. Non-food Halloween Treats - The initiative to offer non-food treats during Halloween creates opportunities for retailers to cater to children with food allergies by providing alternative festive options.
2. Inclusive Holiday Campaigns - Partnering with organizations like FARE for inclusive campaigns can help retailers create more inclusive holiday experiences for all children, especially those with dietary restrictions.
3. Allergy Awareness in Retail - Retail collaborations aimed at allergy awareness make it possible for stores to position themselves as considerate and forward-thinking, fostering customer loyalty among affected families.
Industry Implications
1. Retail - The retail industry can benefit from stocking non-food products that support inclusive initiatives, increasing their appeal to families with varying needs.
2. Nonprofit and Charitable Organizations - Nonprofits can leverage partnerships with retail giants to amplify their cause and ensure wide accessibility of their initiatives.
3. Consumer Packaged Goods (CPG) - CPG companies can explore the development of non-edible goodies and allergy-friendly products, meeting the growing demand for safer alternatives during festive seasons.
6.1
Score
Popularity
Activity
Freshness