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Social Good Trends

The need for increased action and awareness for local and worldwide social causes is on the rise. Shining the spotlight on innovative charities, community initiatives and cause-related marketing tactics, Trend Hunter’s social good category is here to offer some unique insight into different causes and methods of awareness.
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Ethical Fashion Empowerment
Ethical Fashion Empowerment
Risa Vancouver Partners with Indian Artisans for Sustainable Bags
Risa Vancouver, founded by sisters Riddhima and Saloni Sayal, is redefining sustainable luxury through its ethical leather handbag production model. The brand combines Vancouver-based design with... MORE
Age-Celebrating Beauty Campaigns
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Estée Lauder Canada’s new campaign, #BecauseOfMyAge, is a celebration of the diverse achievements and beauty of women over 40. By focusing on the unique journeys of four accomplished Canadian... MORE
Sustainable Restaurant Ecosystems
Sustainable Restaurant Ecosystems
Farm Bar Operates Its Own 140-Acre Supply Farm in Wisconsin
Farm Bar exemplifies the evolution of farm-to-table dining by maintaining complete control over its supply chain through Brown Dog Farm, its 140-acre agricultural hub in Wisconsin. This vertically... MORE
QSR Hunger Initiatives
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Starbucks enhances its hunger relief efforts through an expanded FoodShare program that enables customer participation during the holiday season. From November 19 to January 2, the company pledges... MORE
Water Cooling System Expansions
Water Cooling System Expansions
Toronto’s Deep Lake Water Cooling System Will Undergo an Expansion
The deep lake water cooling system, a crown jewel of Toronto’s sustainable energy solutions, is undergoing an exciting expansion, boosting its capacity by 40%. Operated by Enwave Energy Corp.,... MORE
Unique Chain Collections
Unique Chain Collections
FTJCo’s Vintage Chain Shop Brings Timeless Elegance to Ethical Luxury
The Vintage Chain Shop by FTJCo Fine Jewellery redefines sustainable luxury with a stunning collection of curated vintage and second-hand chains. Known for its commitment to ethical craftsmanship,... MORE
AI Sound Installations
AI Sound Installations
Björk and Aleph Unveil Immersive AI Sound Piece at Paris’s Pompidou Centre
The artistic genius of Björk meets the innovative prowess of French artist Aleph in an extraordinary AI sound piece premiering at Paris’s Pompidou Centre. This installation, running from November... MORE
Pop Star-Themed Animals
Pop Star-Themed Animals
Toronto Humane Society Presents Taylor Swift-Themed Cats
As Taylor Swift’s highly anticipated Eras Tour makes its way to Toronto, the Toronto Humane Society embraces the excitement with Taylor Swift-themed cats that have fans and feline lovers swooning.... MORE
Holiday Hospital Support Initiatives
Holiday Hospital Support Initiatives
Dairy Farmers of Ontario Returns with Magic Milk Glass Ad
The Dairy Farmers of Ontario continues spreading holiday cheer through their sixth annual Milk and Cookies campaign. Their commitment includes a $500,000 annual donation to SickKids and other... MORE
Top 30 Gifts for Yoga Enthusiast
Top 30 Gifts for Yoga Enthusiast
From Premium Gym Carrying Bags to Heat-Reactive Yoga Mats
The yoga enthusiast’s wishlist in 2024 blends mindful innovation with sustainable luxury. Premium cork yoga mats with alignment guides have become must-haves, while infrared-heated yoga towels... MORE
Holistic Learning
Brands are designing language learning apps with a holistic approach
Trend - Brands are designing holistic language platforms to provide a well-rounded approach to learning. These platforms incorporate speech and natural conversation to improve fluency and communication skills, helping learners understand and respond appropriately in natural language settings.

Insight - Avid learners often look for tools to help them communicate effectively in different languages and contexts. As a result, brands are creating apps leveraging cultural insights and real-life scenarios, catering to those looking to understand the nuances of cultural context and communication styles. Businesses that address the demand for comprehensive learning approaches can attract a growing market of self-improvement-focused consumers.
Workshop Question - How can your brand leverage the demand for holistic approaches to enhance customer engagement and loyalty?
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Popularity
Activity
Freshness
Patterns
Megatrends
Holiday-Specific Beauty Pop-Ups
Holiday-Specific Beauty Pop-Ups
Beauty Pie is Launching a 'Beauty Pie Holiday Party' in Mayfair
Beauty Pie is set to host the ‘Beauty Pie Holiday Party,’ a nine-day pop-up event in Mayfair, London from Friday, November 22, to Sunday, December 1. This event provides an opportunity... MORE
Curated Pit-Crew-Inspired Jackets
Curated Pit-Crew-Inspired Jackets
Heineken Introduced a Custom Racing Jacket for F1 Fans
As a title sponsor of the Las Vegas Grand Prix, Heineken has partnered with lifestyle brand Race Services to create two custom racing jackets that celebrate the rich culture of Formula 1. These... MORE
Interactive Skincare Labs
Interactive Skincare Labs
Cetaphil Launched an Educational Pop-Up Experience in Downtown Toronto
Cetaphil recently unveiled its immersive SkinLabs experience in Toronto’s trendy King Street West district, offering visitors an interactive journey through skincare science and innovation.... MORE
Debt Relief Initiatives
Debt Relief Initiatives
Experian Announces a $10 Million Debt Relief for the Hispanic Community
Experian’s $10 million debt relief initiative is aimed at empowering the Hispanic community through financial support and educational resources to help consumers achieve financial freedom. By... MORE
30 Gift Ideas for Educators
30 Gift Ideas for Educators
From
Teachers spark creativity and foster growth in and out of the classroom, which is why they deserve to be thought of this holiday season. From classroom-ready laptop models to interactive early... MORE
Innovative Cleantech College Programs
Innovative Cleantech College Programs
Imperial Announced a New MSc in Cleantech Innovation
Imperial College London has launched a new MSc in Cleantech Innovation, designed to equip students with the skills and knowledge needed to drive sustainable technological solutions to climate change.... MORE
Eco-Friendly Research Initiatives
Eco-Friendly Research Initiatives
Yaba's Rector has Told Reserachers to Focus on Sustainability
The Rector of Yaba College of Technology, Lagos, Dr. Ibraheem Abdul, has tasked researchers, scholars, and practitioners with ensuring their innovations contribute to sustainable development. During... MORE
Organically Sourced Teff Products
Organically Sourced Teff Products
Maskal Teff Debut Organic Brown Teff Flour & Organic Teff Grain
Maskal Teff has expanded its offerings with certified Organic Brown Teff Flour and Organic Teff Grain. The range caters to consumers who prioritize organically sourced and nutritionally dense food... MORE
STEM Education-Focused Initiatives
STEM Education-Focused Initiatives
DXC Technology Fosters Innovation and Inclusivity in the Sector
DXC Technology has reaffirmed its dedication to advancing STEM education through a series of international initiatives. These efforts are aligned with the company’s commitment to cultivating a... MORE
Advanced Textile Recycling Initiatives
Advanced Textile Recycling Initiatives
Goodwill and Reju Partner for Textile Solutions
Goodwill and Reju have partnered with WM to launch a multi-year initiative focused on advancing textile recycling in North America. This collaboration aims to develop a regional model for the “... MORE
Aquatic Vegetation Projects
Aquatic Vegetation Projects
AquaTech Eco Consultants Completes its Restorative Initiative
AquaTech Eco Consultants has completed a significant restorative initiative aimed at improving aquatic ecosystems in Florida. The project, which focused on restoring submerged aquatic vegetation (SAV)... MORE
play_circle_filledSpecialized D.I.Y. Retailers
Specialized D.I.Y. Retailers
MR D.I.Y Helps Consumers Save Money with a Do-it-Yourself Approach
MR D.I.Y., Malaysia’s largest home improvement retailer, recently introduced a new mascot named PANDAi as part of its “MR D.I.Y. PANDAi Jaga Anda” initiative. The friendly panda... MORE
Accessibility-Focused Sport Bags
Accessibility-Focused Sport Bags
Nike’s EasyOn Backpack Offers Dexterity for All Athletes
Nike has introduced the ‘Nike Elite EasyOn Backpack,’ designed to improve accessibility for athletes of all abilities. Initially developed for “Paralympic athletes ahead of the... MORE
Trackable Web Emissions
Trackable Web Emissions
Carbon Status Helps Track and Display Carbon Emissions from Web Services
Carbon Status is a tool designed for businesses to track and display the carbon emissions associated with their web services. This tool allows developers and companies to monitor the environmental... MORE
Charity Donation Discovery
Charity Donation Discovery
CharityExplorer Helps You Find, Donate To, and Track Charities Easily
CharityExplorer is a web-based platform that simplifies the process of discovering, donating to, and tracking charitable organizations. Designed with user-friendliness in mind, the app allows... MORE