Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
References: bigideaventures & petfoodprocessing.net
Big Idea Ventures and Mars Petcare have officially launched the Next Generation Pet Food Program, an initiative designed to foster innovation in the sustainable pet food sector.
The pilot program is executed in partnership with industry leaders AAK and Bühler. It specifically seeks startups that are creating sustainable sources of protein and fat. These innovations are critical for reducing the carbon emissions associated with pet food production. The program encourages diverse approaches, including developing novel ingredients and advanced processing technologies.
“At Mars Petcare, our purpose is A BETTER WORLD FOR PETS. This program aligns perfectly with our commitment to sustainability and innovation, and we are excited to collaborate with startups that share our vision,” said Elise Malandain, vice president of R&D at Mars Petcare.
Image Credit: Big Idea Ventures
The pilot program is executed in partnership with industry leaders AAK and Bühler. It specifically seeks startups that are creating sustainable sources of protein and fat. These innovations are critical for reducing the carbon emissions associated with pet food production. The program encourages diverse approaches, including developing novel ingredients and advanced processing technologies.
“At Mars Petcare, our purpose is A BETTER WORLD FOR PETS. This program aligns perfectly with our commitment to sustainability and innovation, and we are excited to collaborate with startups that share our vision,” said Elise Malandain, vice president of R&D at Mars Petcare.
Image Credit: Big Idea Ventures
Trend Themes
1. Sustainable Pet Food - The shift toward sustainable sources of protein and fat in pet food production signifies a move to reduce carbon emissions in the pet industry.
2. Startup Collaboration - Partnerships with startups for innovation in novel ingredients present opportunities for groundbreaking advancements in pet nutrition.
3. Advanced Processing Technologies - Emerging advanced processing technologies can revolutionize the production methods of pet food, enhancing efficiency and sustainability.
Industry Implications
1. Pet Food Manufacturing - Sustainable pet food programs are set to transform traditional manufacturing processes by integrating environmentally-friendly practices.
2. Agritech - Innovative agritech solutions within the pet food sector can drive the development of new, eco-friendly protein and fat sources.
3. Environmental Technology - Environmental technology companies can contribute solutions for reducing the carbon footprint of pet food production, fostering a greener industry.
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