The North Face & National Geographic Collab Boasts Sustainable Tees
References: shop.nationalgeographic & designtaxi
Renowned adventure brand The North Face teamed up with National Geographic for a co-branded collection of sustainable tees and long-sleeve shirts. The initiative was created in an effort to "preserve the nature of national parks" by collecting mindlessly discarded trash and converting it into something usable. Appropriately dubbed the 'Bottle Source Collection,' the project warranted the recycling of about 160,000 pounds of garbage collected from the streams of Yosemite, Great Smoky Mountains, and Grand Teton National Parks.
The plastic bottle-made sustainable tees entertain a sleek aesthetic, which makes them agreeable to any fashion preference. In addition, National Geographic has committed to donating $1 USD for the production of every t-shirt to the National Park Foundation.
The plastic bottle-made sustainable tees entertain a sleek aesthetic, which makes them agreeable to any fashion preference. In addition, National Geographic has committed to donating $1 USD for the production of every t-shirt to the National Park Foundation.
Trend Themes
1. Upcycling - Disruptive innovation opportunity: Create products from discarded materials, reducing waste and promoting sustainability.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop eco-friendly clothing options that appeal to consumers' fashion preferences.
3. Cause Marketing - Disruptive innovation opportunity: Collaborate with non-profit organizations to create co-branded products that support a meaningful cause.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Integrate upcycled materials into clothing designs, capturing the growing demand for sustainable fashion.
2. Environmental Conservation - Disruptive innovation opportunity: Implement creative recycling initiatives to transform waste into usable products, promoting environmental sustainability.
3. Promotional Merchandise - Disruptive innovation opportunity: Offer co-branded products that align with a cause, enabling companies to engage with customers while supporting a social or environmental mission.
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