TOMS' Disney Cinderella Collection Features a Classic Princess
Laura McQuarrie — June 20, 2018 — Fashion
References: toms & hellogiggles
TOMS is now sharing a Disney Cinderella Collection of footwear pieces and accessories that offer an artful tribute to the beloved Disney princess. While consumers are used to seeing a particular version of Cinderella from Disney, this TOMS collection draws inspiration from the young women who worked behind the scenes to create original character sketches. Charming sketches of the iconic glass slipper, Cinderella's fashion and mouse friends can be found on each of the shoes in the collection.
This new footwear collection is part of a larger collaboration between Disney and TOMS that pays homage to classic princesses. While the Disney Cinderella Collection is the first Disney x TOMS collab to be released, fans can expect more footwear to come this summer featuring Snow White and Sleeping Beauty.
As ever, with every pair of shoes that is purchased, TOMS will give a new pair of shoes to a child in need.
This new footwear collection is part of a larger collaboration between Disney and TOMS that pays homage to classic princesses. While the Disney Cinderella Collection is the first Disney x TOMS collab to be released, fans can expect more footwear to come this summer featuring Snow White and Sleeping Beauty.
As ever, with every pair of shoes that is purchased, TOMS will give a new pair of shoes to a child in need.
Trend Themes
1. Collaborative Princess Footwear - The trend of collaborating with well-known princess characters to create unique and artistic footwear collections that appeal to fans of the franchise.
2. Artful Tribute to Princesses - The trend of creating fashion pieces and accessories that pay homage to beloved Disney princesses, incorporating artistic elements inspired by original character sketches.
3. Socially Responsible Purchasing - The trend of consumers gravitating towards brands that have a social impact, such as TOMS' donation of a pair of shoes to a child in need for every purchase made.
Industry Implications
1. Fashion and Retail - Disruptive innovation opportunities in the fashion and retail industry to create collaborative collections with popular princess franchises, attracting fans and increasing brand visibility.
2. Entertainment and Licensing - Disruptive innovation opportunities in the entertainment and licensing industry by partnering with fashion brands to create unique products that celebrate beloved princess characters, expanding the reach and appeal of the franchises.
3. Social Responsibility and Philanthropy - Disruptive innovation opportunities for brands to incorporate social impact into their business models, by committing to donate a portion of their sales to causes that resonate with their target audience, fostering consumer loyalty and brand purpose.
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